There is one thing that can make all the difference in your digital marketing success: quality content. Content that includes blog posts, infographics, articles and videos starts helping you convert from the moment your prospect starts searching for a product like yours. Here’s how it helps at every stage:
Get to the top of the SERPs.
Google is secretive about the algorithms they use, but they have always been open about this: they reward websites for providing quality content that their surfers can use. The difference between a good SEO company and one that’s a fly by night is an emphasis on content. As long as your site continues to provide clear and useful information, it will stay more consistently visible than one that relies on black hat tricks. Work with an SEO company that also offers the content marketing service that help you get and stay visible.
Keep potential customers on your page.
Luckily, good content from knowledgeable content marketing sources doesn’t stop working once it’s gotten you into the search engine results. It keeps working once people are on the page. Having a regularly updated blog or other valuable content can encourage prospects to stay on your site to continue reading and learning. While they read, they will learn more about your company and what you offer. This, in turn, builds the trust that can lead to a sale.
Keep them coming back.
Around 96% of website visitors are not ready to buy the first time they visit your site. Good content can assure that they can continue to find you in the search engine results and learn more about your offerings. The content that your digital marketing agency offers should include content geared to every stage of a buyer’s journey, from the first time they discover a need for a product to the decision to buy.
Make them decide that you are the one for them.
Good quality digital marketing content shows your expertise and authority in your industry. It gets across what your brand is like and what customers can expect when they start a relationship with your brand. In the digital age, most people spend a lot of time researching; by providing the right content, you can assure that what they learn shows that you are the right brand for them.
Content marketing services is an integral part of what we offer as an SEO agency. Ready to start getting the exposure you need to the right prospects for your brand? Get in touch for a consultation. We’ll explain what our digital marketing and SEO agency has to offer and how it can help your brand.