You’re aware that great content is imperative to the success of your marketing efforts, but are you utilizing all the channels available to your organization? When you think about content, you’re likely picturing webpages, blogs, and social posts. However, one medium that typically isn’t the first to come to mind is YouTube. Did you know that YouTube can bolster your Search Engine Optimization (SEO) efforts and make your brand known to wider audiences? When you use YouTube video SEO services to help you get the most out of your content, you’ll put yourself in a position to yield maximum results for your business.
As a YouTube SEO agency, Zero Gravity Marketing (ZGM) can attest that this is a social media outlet that shouldn’t be overlooked when you’re devising your campaigns. That is why we’ve put together 10 reasons an investment into a YouTube SEO company can lead to success:
Owned by Google, YouTube videos are made to be searched, uploaded, and shared. Posting on this platform helps potential consumers find you through Google search.
With 122 million visitors each day, YouTube offers you nearly endless access to people who otherwise might not have ever known you were a business.
You don’t want just any traffic; you want people who are likely to become loyal customers to your brand. Mention a freebie or special offer in your video to entice those who searched for your content to continue following you.
Research suggests that videos equate to 27% higher click-through rates (CTR) and 34% higher web conversion rates than other marketing efforts.
YouTube has a robust advertising platform that is run through Google Ads. You can serve your ads to qualified viewers who could turn into paying customers.
YouTube videos shouldn’t stay housed on their single platform; you can share them on other social media outlets, embed them onto your website, and strengthen your blogs with them. These are great ways to drive more traffic to your YouTube page so you can collect more subscribers.
By using software that allows you to embed your signup directly into your YouTube videos, you can construct your email list while simultaneously providing engaging video content. We’ve put together a list of YouTube tools to help optimize your videos.
Videos offer a personal touch that other types of content don’t. This connection can help build trust with your audience because you will relate to people emotionally. In turn, this often leads to conversions and shares.
Google’s AdSense offers businesses the ability to earn money directly from their content. Having another opportunity to up your revenue is a fantastic addition to add to your marketing strategy.
Show off your team, demonstrate how to use your products, and offer show-and-tell sessions with your company’s latest innovations. It’s free to upload videos and share content with people worldwide who are waiting to hear from you.
Besides the benefits mentioned above, a YouTube marketing agency can also help you achieve:
As you embark on your YouTube optimization plan, it’s important to map out a strategy. Just as any marketing campaign, your YouTube efforts should include organic SEO and other elements that your agency can help you secure. Here are some questions to keep in mind:
Do you have an existing YouTube channel you want to optimize? Looking to run a YouTube channel audit with marketing experts? ZGM has you covered. Reach out to our team and let us know how we can help your brand with a YouTube channel consultation!