According to the Content Marketing Institute, about 91% of B2B businesses use content marketing to reach out to their target customers, and about 86% of B2C businesses regard it as their key marketing strategy. It’s no surprise that the value of the content marketing industry is projected to reach 421 billion by 2021. If your business still hasn’t tapped into the power of this marketing strategy, it’s time to get started.
It’s a marketing strategy that focuses on the creation and distribution of valuable, informative, and relevant content to attract and build a target audience with the end goal of driving profitable customer action.
It’s tough to build a brand online. With content marketing, you can generate a consistent flow of traffic to the site and establish your brand as a go-to authority in the chosen niche.
By creating informative and valuable content, you stand a higher chance of getting more backlinks and social shares. Plus, by posting content regularly, your SEO rankings can be improved.
People tend to buy or sign up for something with someone they trust. And there’s no better way to build trust than to become an authority in the field. With content marketing, you can easily establish yourself as a prominent figure in your industry. How? By distributing valuable information that helps users solve their problems. Once users trust you, they automatically think about you whenever they need a solution next time.
By creating regular content, you give your customers a reason to keep coming back to your site. This is especially true if you publish content at determined intervals or provide users a way to be notified by email each time new content becomes available. By frequently interacting with readers, you are building a trusting community that is of tremendous value to the business.
Instead of spending thousands of dollars on advertising and building a sales funnel, why not leverage the power of content marketing to turn your visitors into leads? Create content for different stages of the buyer’s journey to guide the user down the sales funnel and turn them into a paying customer.
A majority of businesses face the problem of attracting the wrong audience. Advertising to the wrong people not only costs you ad dollars but also wastes your marketing team’s time nurturing the wrong prospects. With the right content marketing strategy, you create copy with your target audience in mind, in hopes that the ones who are really interested in what you have to say will find and read it.
By helping your readers solve their problems with your in-depth knowledge in the niche, you are building a trusting relationship that can turn readers into loyal brand ambassadors. Through word of mouth, more people will hear of your brand, and it all happens thanks to the content you share.
Don’t create every piece of content with an intent to promote your business and sell the readers something at the end. Focus on providing value that benefits your users without expecting anything back. This makes your business more approachable and user-friendly, and when it comes to choosing a vendor, your readers will think of you first.
Ready to get started with content marketing for your business? Contact our Zero Gravity Marketing team today!