As the internet continues to change and develop, understanding what the growing trends in business look like for 2025 will be critical for growth and reaching goals in the new year. As we look forward, it’s clear that creating a marketing strategy that adapts to these trends and focuses on an omnichannel approach is more crucial than ever for businesses of all sizes. Here, we’ll take a look into the latest marketing strategy trends and how businesses can utilize these insights to forge a path to success.
6 Emergent Strategy Trends for 2025
1. Brainrot Bandwagon
Generation Z and Alpha are not only digital natives but also trendsetters in internet culture, reshaping humor with their distinctive, often absurdist styles. This has led to the rise of the Brainrot Bandwagon, where brands adopt zany, meme-driven campaigns to captivate these audiences through humor and nonsensical content. However, to maintain a broad appeal, businesses must also create a market development strategy that resonates with older demographics who may prefer a more traditional approach.
2. We'll Be Back Right After This!
As digital consumption patterns evolve, a "total video" strategy is becoming needed. This approach encompasses broadcast TV, AVOD (advertising-based video on demand), and SVOD (Subscription Video on Demand), aiming to cover all bases where video content can be consumed. For small businesses, this means revisiting new, cost-effective ways to produce video content that can break through the noise and capture attention across different platforms.
3. Notice Me, SenpAI
The integration of AI in search engines and content creation tools has made SEO more complex and nuanced. In 2025, content must not only appeal to human audiences but also perform well under AI scrutiny. Brands that adapt to these changes by optimizing their content for both human and AI consumption will likely lead their industries in visibility and engagement.
4. I'm Looking For a Real Connection
Despite the rise of AI in creating scalable marketing content, there is a noticeable pushback against overuse, particularly in visual content. Consumers crave authenticity, often better delivered through human-created images and videos (not to mention more users can quickly flag an image as AI). However, the strategic use of AI in customer service and personalized marketing continues to gain acceptance, offering businesses a way to combine authentic human interaction with AI efficiency.
5. Social Space Shakeups
The world of social media is undergoing significant changes with new platforms emerging and existing ones shaking up how they reach audiences. Platforms like Bluesky and Mastodon are redefining user expectations, focusing on privacy and community rather than traditional advertising models. Marketers need to be agile and ready to engage with these communities in ways that respect their unique cultures and communication preferences.
6. At a Snail's Pace
The global economic outlook for 2025 suggests a cautious approach to consumer spending. Brands will need to emphasize value and relevance in their offerings to capture and retain consumer interest. This slow pace in economic growth requires businesses to be more strategic in their messaging, ensuring that every campaign is optimized for maximum ROI and aligns closely with consumer expectations for quality and value.
How Will These Trends Impact Businesses?
Adapting to these trends focuses on staying current but also strategically positioning your business to capitalize on emerging opportunities and mitigate potential risks. The dynamic shifts in consumer behavior, technological advancements, and economic conditions outlined in the 2025 trends require businesses to be more agile, innovative, and consumer-focused than ever before.
- Strategic Positioning in a Competitive Landscape: Trends like the Brainrot Bandwagon and Social Space Shakeups indicate a significant shift in consumer engagement strategies. Businesses that quickly adapt their marketing strategies will likely capture the attention of younger demographics and stay relevant in a crowded market.
- Investment in Video and AI Technology: The move towards a "total video" strategy and AI-optimized content will necessitate increased investment in technology. Businesses will need to refine their digital assets to support sophisticated content production and data analysis tools.
- Building Authentic Connections: The preference for human-created content highlights the growing demand for authenticity. Businesses need to focus on building genuine connections through transparency, storytelling, and community engagement.
- Overcome Economic Uncertainties: The predicted slowdown requires businesses to emphasize value and innovate within their product offerings, adapting their marketing strategies to communicate clearly and effectively.
- Community-Driven Marketing: Engaging with new social platforms requires a nuanced understanding of each platform’s user base and content that fosters a sense of community.
Use Emerging Trends in Business To Drive Marketing Success
Recognizing and leveraging these trends is just the beginning! To truly excel, businesses should consider partnering with marketing experts who specialize in crafting cutting-edge strategies tailored to these new realities.
At Zero Gravity Marketing, we’re ready to help you develop a business marketing plan that prepares you for 2025 and beyond. Reach out to us today to develop a marketing strategy that prepares you for the future.
Understanding and adapting to growing trends in your marketing strategy is not just an advantage; it’s a necessity in the dynamic world of business. By staying ahead of these trends, your company can anticipate changes in the market landscape, adapt strategies in real-time, and maintain a competitive edge.
About the Author
Sam Puchlerz
