As a financial advisor, you specialize in helping people plan for their futures and make smart money moves. You can map out a plan for your clients’ futures, but when it comes to the future of your own company, you might need a little help nurturing leads in the best way to market your company in the 21st century.
Just as your clients turn to you for financial advice, you should turn to digital marketing professionals for help promoting your business. Digital marketing uses the internet to put your brand front and center. Options include non-paid marketing, such as natural search engine optimization (SEO) and social media marketing, plus paid marketing, like Pay-Per-Click (PPC) ads. If you’re ready to take your marketing efforts to the next level, learn more about PPC and how it can help financial services companies.
With a PPC campaign, your company pays a small fee every time someone clicks on an ad. Usually, PPC ads appear at the top of the search engine results page (SERP) for a specific keyword. Their placement makes them similar to SEO but also notably different. For one thing, PPC ads appear before the rest of the search results. They’re in the top spot, meaning people are more likely to click on them. Another key difference between SEO and PPC is the cost.
The cost of PPC varies based on the keywords you choose. But don’t let concerns about cost scare you away. Often, the returns on a PPC campaign far exceed the total cost. If you spend $5 on a click but then sign a client who pays an $850 fee to start, you’ve seen a dramatic return on your $5 investment.
Beyond the potential for a hefty return on investment (ROI), there are other reasons to consider a PPC campaign. PPC ads tend to have excellent click-through rates (CTR), meaning that people are likely to respond.
It’s also easy to keep tabs on a PPC campaign. If you don’t see the results you want, make adjustments to your keywords or ads, or run A/B testing to see what’s effective and worth using.
Zero Gravity Marketing (ZGM) has a long history of working with companies in the financial services industry. When you partner with our digital marketing agency for your PPC campaign, you’ll enjoy the following:
Is a specific keyword not having the effect you expected? We’ll work with you to help you improve your targeting and make adjustments to it by clearly defining the location or focusing on topical concerns to improve your audience reach.
Your potential consumers are at different stages of their journeys when they’re searching for financial services. With the help of a digital marketing agency like ZGM, we will create ads that connect with audiences at all phases of the journey, from information-seeking to ready-to-commit.
To have a successful PPC campaign, you need to know which ads work and which are less successful. Conversion tracking follows visitors from the second they click your ads to the minute they sign up for your services. You’ll see which ads lead to the most conversions and which don’t.
When you use PPC, you place bids on relevant keywords. There are a few ways to figure out which keywords are worth bidding on. One option is to look at what your competitors are doing and how much they pay. We conduct competitor research to get the best possible idea of the PPC landscape for your industry. With this knowledge, we can help you place the best bids and pick the keywords that are most likely to convert.
Grouping your keywords can help improve your PPC results by improving your quality score and reducing the cost per click (CPC). Making sense of your keyword options and choosing the most relevant ones, then sorting them into groups, can be tough on your own, but we’ll help you do it for maximum results.
We’ll also help you create original copy and display ads that respond to users’ needs and encourage them to click through.
Once a visitor clicks an ad and lands on your site, you want them to take action. An attractive, easy-to-use landing page can help seal the deal and get a customer to convert. If the visitor is still early in their journey, a landing page provides the basic information they need to move them further down the sales funnel and one step closer to conversion.
Can you create a PPC campaign on your own? Absolutely, but you have a lot on your plate. Hiring a digital agency ensures that your campaign gets up and running smoothly. It’s also often much more cost-effective to work with an outside agency versus an in-house marketing team.
PPC services for financial advisors include keyword research and grouping, A/B testing, competitor research, and audience targeting. Since the financial services industry is regulated, companies in the industry often need to provide additional information and disclosures in their advertising.
Working with a PPC agency gives you the peace of mind that a team of professionals is working hard for you to create an ad campaign that converts.
PPC goes hand in hand with SEO. If you don’t have an SEO plan in place, ZGM can help you create one to maximize your company’s presence in the SERPs.
ZGM is here to help you get your PPC campaign off the ground. Contact us today to learn more about our services for financial advisors.