Even though it feels like 2021 just began, the holidays are nearly upon us once again. Unfortunately, through the year’s bizarre events, many of us have forgotten to look ahead to the impending festive season. However, this is a mistake — it’s no secret that this time of year is paramount for businesses. Not only does Black Friday serve to remind us of how much revenue corporations can make on a single day, but we have also now worked Small Business Saturday and Cyber Monday into the mix.
For that reason, if you run a business, it is in your best interest to put your best foot forward during the holidays. Not only does this time of year have the ability to drive revenue, but you can also easily gain lifelong customers as a result of a successful holiday marketing campaign. In addition, organic search engine optimization (SEO) services become extra important this time of year, especially when you are competing with thousands of other businesses for a spot in your customers’ wishlist. To help, we’ve rounded up some quick and easy tips perfect for boosting your SEO in time for Black Friday.
Before you create your SEO strategy for holidays, it’s important that your current SEO campaign is up to date. Check Google Analytics to verify what’s going well and what isn’t, and hire a digital marketing company to tweak anything that’s not working. This gives you a solid SEO foundation so that your holiday efforts will have the desired impact.
Creating some holiday content on your site’s blog and social media accounts is one of the best SEO practices for the holidays. Content can draw in a surprising amount of readers, and if you provide an entertaining read and some helpful information, clients will be more inclined to buy your products. In fact, a surprising amount of your holiday SEO performance depends on the quality and utility of your content. Content utilizing Black Friday SEO techniques is important to set in place before customers start planning their route for the night after Thanksgiving. Useful information and seasonal style can capture user attention ahead of the Black Friday rush. Similarly, rebranding or repositioning a product with a holiday SEO strategy can do a world of good.
We know that utilizing keywords commonly searched by users in the market for your products is often mentioned first among easy SEO techniques. It turns out that slightly different keywords play a significant role during the holiday season. A little bit of keyword research and an experienced copywriter can get the season’s best words and phrases into your content in no time — particularly those that include gift ideas, types of recipients, holiday destinations, and promotions. This holiday Google search trick increases your chance of appearing prominently on Google’s search engine results page for customers searching for holiday-related content.
Link building is a beneficial SEO strategy, but it can be tricky to do effectively. Fortunately, it becomes a bit easier during the holiday season. Nearly every site on the internet is attempting to drum up more traffic during the winter months, so it’s easy to get your link into an article or roundup of holiday business promotions. Be sure your promotion and marketing materials are unique and stand out among the holiday crowd before you seek inclusion in a gift guide or article.
Social media is a key part of SEO, but around half of the companies who struggle with SEO don’t use it to its full potential. Go all out on social media for the holidays — invest in seasonal graphics, create quality captions and content, and sponsor an ad or two. These efforts have an increased effect during the holiday season when more people post about consumer products and family time and their likelihood of buying increases.
As with social media, making your landing pages more festive can have a surprising impact on visitors. Studies show that Christmas and other holiday cheer can increase serotonin and dopamine levels. These hormones are responsible for happiness, which means that the holidays provide scientifically-proven joy. Brightening up your landing pages capitalizes on that natural brain response, making it more natural for customers to hit “add to cart” and continue the dopamine rush when browsing your site.
Despite the holiday cheer, SEO is a competition. You are ultimately trying to outdo other companies for a top spot in the SERP and potential clients’ hearts — so knowing the competition’s strategy is critical. Get as much information as you can about their holiday sales, marketing, and tactics for past and present, and try to determine how you can do it better. It may seem a little Game of Thrones-esque, but believe us — it’s critical so you can outpace your rivals.
Zero Gravity Marketing is the top SEO marketing agency in CT. Our digital marketing services can help you implement the best holiday SEO tips and step up your year-round strategy. Our experience with digital marketing can give you a distinct advantage this holiday season, with fast SEO results to help you grow your business to its full, festive potential. Remember, many holiday customers will become lifelong customers, so it’s worth the time and effort to do things right.
For more information on our content marketing and SEO services or to implement our digital marketing strategies for the holidays, get in touch with us today.