It’s certainly no secret that life, as we all know, has been turned on its head for the last year or so. While companies across the globe scrambled to figure out how to allow their employees to work remotely, many also sought to save their bottom lines by cutting marketing from their budgets. This is never an optimal solution because you need marketing to keep bringing new people through businesses’ doors or clicking on websites.
Fortunately, when lots of things had been shut down or halted in some form or fashion, social media marketing flourished. Why? Well, there are plenty of reasons, but with everybody being stuck inside their homes, people are on their phones more trying to occupy their time. They’re also hunting for jobs and connecting with loved ones through the use of handheld devices.
Still need convincing? Consider these three reasons you can’t ignore social media marketing:
Given the situation the pandemic put us in, it’s not surprising that more and more are reaching out to their friends and family members via social media. Humans are showing their most vulnerable sides through these platforms, and with this vulnerability comes a newfound ability for emotional expression. Sure, it might not be the first thing that comes to mind when you think about social media, but the more times people turn to these platforms to express themselves, the better chance your brand has to pop up on their feeds.
Younger people continue to get their news from social sources. While each social media platform seems to have found a niche for specific age demographics, the fact remains that many Millennials and Gen Z’ers seek the social sphere for all of their information — from celebrity gossip to groundbreaking news stories.
Social media continues to grow in viewership, which means social media marketing, unlike other forms of marketing, allows you to use different voices to uniquely approach each platform’s audiences. This, in turn, ensures you’re connecting with your customers the right way.
There’s a reason 73% of marketers insist that social media marketing means big things for their companies’ marketing efforts because, well, it’s true.
These days, it seems every social media platform, including Facebook, Twitter, Instagram, and TikTok, has a place in the marketing world. About 54% of social users research products on social media, which means depending on what you do and who your target market is, you can probably speak to your audience via the available social channels.
If you want to branch out with your marketing efforts, or even if you’re just getting started, social media marketing is a great place to leverage your customers at large. You never know who’s out there looking for your products and services until you put yourself out there, so do your brand a favor and start socializing.
Zero Gravity Marketing (ZGM) is here to improve your social media marketing. If you need help navigating the social sphere, you can count on our experts to deliver results. We match your brand tone and represent your company just as you would.
Contact us today to learn more!