Not all SEO is created equal, and not all SEO is the same. For one example: SEO for small boutique-type business won’t look the same as SEO for a big corporate brand, and local SEO won’t look the same as national SEO.
Another huge divergence in SEO best practices is in B2B marketing versus B2C marketing. You may know your basics for marketing B2C online, but let’s talk about using SEO to market and earn B2B leads online, which can be a whole other kind of animal.
Don’t underestimate the power of that little S at the end of the https:// in your site’s url.
Secure browsing has become so crucial, in fact, that Google’s Chrome browser is going to start alerting visitors with a “Not Secure” warning in the address bar when they visit a site that’s not registered as secure.
It’s especially crucial for your website as a B2B seller, since your business partners want to know they can trust you with sensitive information. Go secure now.
The amount of time and research that goes into a B2B purchase is much longer and intensive than for a B2C purchase, and there’s usually more than one person involved in the buying process.
Guide B2B leads by providing selling/feature pages that dive into exactly what your products are and what they do. And since your first visitor from a company might be the person who will sell the buy to their boss, make it easy on them by providing spec sheets they can pass along to other decision makers.
Using good sales copy on these pages is another way to fit in some hot keywords organically.
Research about webpage load time shows that you could be losing money—and wasting your B2B marketing efforts—if your page speed is even a little bit less than extraordinary.
Do some digging to find out why your site could be so slow. Test your page speed with Google’s PageSpeed tools and start a plan of action for fixing those areas that are holding your loading time back.
Creating a free tool like a web tool, how-to guide, reference tool, or industry news source—whether it’s in the form of a web page, PDF, Word doc, video, or video—is a great way to set yourself apart.
For instance, Quick Sprout’s traffic analysis tool gains them visitors looking to enhance SEO every single day, and by giving them the free tools they need to test web performance, they’re positioning themselves as the authority on inbound traffic. Authority + more page visits = better rankings in the SERPs.
Helpful content comes in many forms: a blog that addresses industry problems, a curated list of industry conferences and relevant events, books on industry topics, or a podcast that discusses all topics relevant to your industry.
Creating content that solves your B2B customer’s problem will position you as the partner they’re looking for: someone who can solve their problems and is willing to help them figure out what’s what, all before even making the sale.
Is SEO a top priority for you in your B2B marketing efforts this year? It should be. Even if SEO for B2B is not something you’re not ready to tackle on your own, you can’t afford to ignore it in your marketing strategy. Get in touch with us at Zero Gravity Marketing if you need help making sense of the B2B SEO world—the first step in boosting you higher on the SERP’s than you’ve ever been before.