Content marketing is crucial to online and offline success, and we go above and beyond to ensure that your content marketing strategy launches your business to the next level.
What is Content Marketing?
Content marketing is about creating and distributing unique, educational, engaging content with the end goal of increasing conversions. Content marketing is not about directly selling your products or services—it’s about offering value to your audience with the intention of retaining customers and attracting new ones. If you continuously provide your website visitors with valuable information, they will, in turn, reward you with their business and loyalty.
Content marketing includes:
- Blogs and Articles
- Website Copy
- White Papers
- Short-form Videos
Why You Need Content Marketing
To put it simply, everyone who has a business needs content marketing. It doesn’t matter whether you are strictly online or you operate a brick-and-mortar location, here’s what professional content marketing services can accomplish:
- Increase Sales – In skilled hands, content can employ the use of keywords to get you a top spot in search results, which equates to more web traffic and more foot traffic.
- Distinguish Brand – The content you distribute through your content marketing campaign can set a voice to your brand. It can let people know what your brand stands for.
- Build Loyalty – Content marketing, like engaging email campaigns or blogs give you a constant line of communication with your customers. You will stay at the forefront of their minds, so when they need what you have to offer, you will be the first company they think of.
- Develop Trust –With content marketing, you are regularly publishing content that informs and entertains your audience. Your content isn’t only about making a sale—it’s about helping the reader. That way, when you make recommendations on what your customers should purchase, they won’t think you are just trying to upsell them.
Why Choose Zero Gravity Marketing?
Zero Gravity Marketing offers custom content marketing strategies that are results driven. We get your content noticed and keep readers coming back for more. Here’s how:
- Personalized content. Cookie cutter is not in our vocabulary. We understand your business and write content that demonstrates core values. Our content is so spot-on that your readers will think you wrote it yourself.
- Specializing in search. While we always make sure the quality of your content is second to none, we also ensure that it will get you found on the search results. Our content marketers are Google Gurus and they know how to optimize your content while still keeping it engaging and enjoyable to read.
- Custom graphics. The eye-catching images will attract attention on social media and greatly improve click-through rates.
- Results driven. Studying analytics to improve your conversion rates.
- More than content marketing. As a full-service digital marketing agency, we drive content in ways many other agencies cannot. This includes, but is not limited to, building email blasts with the latest blogs, posting your content to social media, and creating ads that drive results.
Whether you are new to digital marketing, or you have a content marketing strategy in place that doesn’t seem to be getting you results, Zero Gravity Marketing can step-in and make amazing things happen. Contact us for content marketing services.