You’ve heard the term digital marketing strategy, defined as the plan of action to reach predetermined marketing goals. Common goals for a digital marketing strategy include generating more leads, earning more website traffic, and ranking higher on the SERPs.
Oftentimes, these two terms are used interchangeably; however, they are not the same thing. As mentioned, the digital marketing strategy is your plan of action—the steps you have laid out that you need to follow to reach your goal. And your Digital Marketing campaign is the actual actions taking place. So basically, the strategy is the “talk” and the campaign is the “walk”.
Developing a digital marketing strategy takes a lot of planning and research. This is a just a short summary of what it takes to create a solid vision:
Now that you have a digital marketing strategy written down, it’s time to turn it into a digital marketing campaign that can get you results. At Zero Gravity Marketing, we are experts at creating digital marketing strategies, and then following through with effective digital marketing campaigns. To receive your free digital marketing analysis, contact us now.