There is no shortage of options when it comes to booking a flight; travel agents, airlines and metasearch engines (like Google Flights, Skyscanner, and Kayak) are eager to help. Metasearch engines have become go-to booking agent for travelers because they combine results from multiple sources quickly and proficiently.
Google Flights has been working its way up the ranks since 2011. Back in 2014, Google Flights outperformed competitor, Skyscanner, in number of searches, but was falling short of the travel site Kayak. But, in recent years, searches for Google Flights have taken off. They are clearly doing something right.
With its vast empire behind it, Google is making headway in the travel industry. They take the mission of consumer satisfaction to a new level by implementing creative search options and combining them with strategic ad placement. It’s safe to say that Google Flights has only just begun their domination of the travel industry.
Every metasearch engine in the travel world allows you to enter your destination and dates, but few offer more than that. When it comes to Google Flights, those options are just the beginning. It has several unique features that make it a very popular choice among travelers:
Google Flights offers a robust price tracking and price guarantee feature, designed to provide travelers with the best deals available. With price tracking, users can set alerts for specific flights or routes, and Google will notify them when fares drop or are about to increase.
An extra perk is the price guarantee promise that Google Flights will refund the difference of your ticket if the fare drops after booking a flight directly through their platform. This feature adds an extra layer of financial security for users which builds trust among travelers, knowing they are getting competitive rates while staying protected from unforeseen changes.
Through continuous monitoring and updates, Google enhances its commitment to transparency and customer satisfaction in the travel booking experience.
Obviously, being part of the most popular search engine has its perks. Over the last several years, Google Flights has been running PPC campaigns targeting any and all queries that use the words flight, route, cheap, cities, etc. To be fair, it always shows its ad under any other paid search results. But now, Google Flights is stepping up its AdWords game by also targeting the names of airlines. From British Airways to Emirates to easyJet, whenever the name of an airline carrier is searched, a Google Flights ad can be seen.
As of right now, Google has not integrated their metasearch platform with any of their other assets, such as Google Maps, but that is about to change. With the help of artificial intelligence-which has already been implemented into their search engine itself-Google Flights can make traveling a lot easier. For example:
With the huge amount of traffic that Google receives every day, combined with their incredible AI technologies and consumer-focused approach, it’s safe to say that the flight metasearch industry will never be the same. Google Flights is clearly raising the bar to a whole new level. The only question is, will the competition step up to the plate, or will they soon be obsolete?
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