There’s a reason that 85% of retailers in the U.S. believe email marketing is their most effective tactic for obtaining new customers. It doesn’t matter if you are selling online to the entire country or interacting with your local customers in person, studies show that email marketing works, and works well. Here’s why:
Reinforces Your Brand
When you send out email marketing correspondence regularly to your customers, they are constantly seeing your name. Even if the email doesn’t get opened, the recipient is still reminded that you exist. If your email intrigues the reader, they will click on a link to find out more.
Coincides With Mobile Usage
The fact that people are pretty much attached to their phones is good news for email marketing campaigns. Many mobile users will even receive a notification when an email comes in, and they can easily open it wherever they are.
People love saving money, and when they receive a coupon via email, with the help of a targeted email marketing campaign, they feel like they are receiving something special. Plus, many customers out there refuse to pay full price for anything, so if you aren’t sending out coupons, you are surely missing out on valuable sales.
Free to Send
Email marketing is one of the most affordable forms of advertising out there. The only expense is the labor involved in crafting and designing an effective email marketing campaign.
Keeps Customers Interested
Once a customer has purchased from you, they are much more likely to buy again, as long as you stay in the forefront of their mind. Your email marketing campaign doesn’t have to be centered on coupons, even if you simply send out a biweekly or monthly newsletter, you will keep them interested.
If you haven’t heard from a customer in a while, sometimes all it takes is an exclusive coupon in their inbox to get them to send business your way.
Email marketing design, including content direction, from a professional marketing company means sending the right message at the right time, utilizing the full potential of email marketing.