Amy Brady is a Social Media Strategist at Zero Gravity Marketing.
Amy is a graduate of Colby College with a degree in Psychology and Performing Arts, and holds a Master’s degree from Quinnipiac University in Interactive Media. Amy is passionate about working with clients to achieve business goals through strategic social media initiatives. She uses social media to connect brands and users through compelling content and engaging conversations.
Inspired by the marketing applications of social psychology, Amy began her career as a print media planner at Arnold Worldwide in Boston. She worked with clients such as The Hartford and McDonald’s to determine appropriate target audiences and the best vehicles to reach them.
As media evolved to become more digital, Amy’s interests turned towards social media. She decided to enhance her communications experience with a degree in Interactive Media. Her studies focused mainly on social media but also encompassed elements of user experience, visual and web design, SEO, content strategy, and writing for the web.
Most recently, Amy managed social media for a non-profit ballet school, Eastern Connecticut Ballet, driving growth and engagement in their online channels.
Outside of work, Amy is an accomplished dancer and former dance teacher. She has taught tap and jazz dance, and also performed with the regional theater group, Reagle Music Theatre of Greater Boston. Her favorite musical is 42nd Street.
Amy lives on the Connecticut shoreline with her husband and two daughters.
Where are you from?
Waltham, Massachusetts. I can do a mean Boston accent.
What do you like most about your job?
I like analyzing and strategizing how social media could best work for a client. There are many factors to consider – audience, message, channel, competitive landscape and more. It’s a creative puzzle to put together the right mix for a client. Social media is always evolving, so my job is very dynamic and interesting.
What is your favorite part of being a member of the ZGM team?
The people – I love working with a team that is creative, energetic and passionate about what they do.
What is the strangest job you’ve ever had?
Teaching tap dance to three-year-olds. Not so much strange, but somewhat rare. And loud.
What is your favorite quote?
“Today is a gift – that’s why it’s called the present.”
Name one thing on your bucket list.
Going to Iceland!
What would you consider to be your greatest accomplishment?
My family: Team Brady.
Do you have any hobbies outside of work?
In the summer, I like to go with my family to the beach or on our boat in the Connecticut River. Throughout the year, I love to take jazz or tap dance classes.
What’s your favorite food? Least favorite food?
Favorite: tapas. Least favorite: sushi.
Pick three words to describe yourself.
Dedicated, caring, positive
If you were a Crayola Crayon, what would you be?
You’re about to perform in a karaoke bar. What song do you pick?
“Livin on a Prayer,” Bon Jovi.
If you could hang out with anyone for a day, alive or dead, who would it be and why?
My mom – she was amazing.