We will just start out by saying yes, SEO is crucial for any business. Whether you are an e-commerce-only brand, you have a brick-and-mortar store, or you do both, without SEO, you are losing more customers than you would care to know about.
Before we get into detail about why SEO is so important, let’s do a quick CliffsNotes version of SEO. In short, SEO stands for search engine optimization. It is a combination of marketing strategies to help websites show up on the top of the search results. It is so important because the majority of people searching won’t make it past the first page of results. They do a quick scan of the first few options and choose one to click on. If you have not used SEO to achieve one of these top spots, these searchers won’t know you exist.
So what exactly are these strategies an SEO agency puts to use to get you on the top of the SERPs? There are actually hundreds of them; although, here are two big ones:
By incorporating a strong SEO strategy into your marketing efforts, you will increase your online visibility tenfold. If you are not doing SEO, chances are your competitors are. Do you really want them to gain all of the new customers that could be yours?
We are experts in SEO, we use the most effective strategies for your specific industry and target market—and you will still have plenty of time to focus on what you do best. Contact Zero Gravity Marketing now to get started.