Here at Zero Gravity Marketing (ZGM), our expert team believes there are four main elements to digital marketing: Search Engine Optimization (SEO), Email Marketing, Social Media Strategy, and Pay-Per-Click (PPC) campaigns. However, there is a fifth fundamental element involved in each one: Content Marketing. We create content for our clients because it is a great way for them to deliver industry information, techniques, and tips to their audiences. Has your business not yet taken advantage of a valuable content strategy? Don’t worry — if Content Marketing isn’t within your budget or you don’t have the in-house resources to get the job done, there are some things you can do to climb the search engine results pages (SERPs) all without publishing a single blog post.
You should be collecting customer feedback about your services anyway, so why not use that as marketing copy on your site? Collect reviews and testimonials and display the best of them. Whether they’re on a single page designated for testimonials or sprinkled throughout the main pages of your site, you will notice a difference in how well it does. Ideally, you could even do both.
Doing both could also help your site improve its bounce rate by driving visitors to your page and keeping them there. But what is a good bounce rate? Typically, a great landing page bounce rate will fall between 70-90%. By boasting your reviews without bragging, you can leave a great impression on potential prospects and keep them on your site longer. If you’re formatting them in an optimized way, it’ll help your rankings, because Google’s algorithms read the presence of testimonials as credibility.
Optimize SEO on Every Page with Keywords, Meta Tags, and Alt Text.
Another way to improve SEO without blogging? Get back to the SEO basics. Even if you’re not creating new content for your site regularly, what you can do is make sure the stuff already there is beefed up with the best SEO practices. Whether you decide to use natural SEO or organic SEO, you will reap the benefits of climbing the search engine ladder.
Know your hot keywords and fit them into your site copy organically wherever you can. Use meta tags so search engines and searchers will know what your page is all about and don’t forget about alt text (text descriptions of images on your site), another basic but powerful SEO tactic. Another expert way to rank high without blogging is through YouTube transcriptions. By utilizing this free feature in your SEO optimization efforts, you can share your video content and boost your search engine rankings at the same time. Also, make sure you’re using the best SEO tools to reach the top of the SERPs; these make all the difference in separating your brand from your competitors.
You know — name, address, phone number? When you search for a brick-and-mortar location, this is the information that appears as a result. NAP listings hold great SEO value and prove to be one of the most significant factors of ranking high on Google.
Wondering how to prepare your NAP profile for SEO success? Conduct quality audits to assess how your business information appears on multiple websites, double-check that all of your info is accurate and up to date prior to listing it, and refresh your website to ensure all of your NAP data aligns with your page. NAP listings enhance SEO, so get that information up and make sure it’s consistent and crawl-able.
Backlinks — or inbound links to your site that come from someone else’s site — are SEO gold. You’ll miss a few opportunities to use them if you’re not blog posting or guest posting, so be sure to maximize your backlink use in other ways.
To build backlinks, write testimonials for companies you’ve worked with, join industry associations, or sponsor local events. By doing so, this can lead to purchase funnel or sales funnel success. The goal here is to get your site visitors to convert into customers, and by building the right backlinks, your chances will increase.
This is probably the most crucial SEO without blogging tip on this list: Your website needs to be responsive. Meaning, your site should look as good on tablets and phones as it does on desktops — or maybe even better because Google’s continuously making updates to their algorithms that favor the mobile-savvy.
If you’re not making responsive design the focus of your web strategy, you’re missing out on some serious SEO leverage. Begin by using or switching to a site that will give your brand a strong backbone. WordPress has extended functionality and essential features, including enhanced speed performance and responsive design for mobile devices. Also, the WordPress maintenance plan is something to consider to keep your website stable.
Content Marketing is a wildly effective way to connect with target markets and to improve your search ranking. Whatever it is that’s preventing you from using SEO and Content Marketing services, we urge you to rethink it.
Can’t see yourself or anyone on your team writing thoughtful and effective content? Don’t let that stop you — blog post writing is just one of our specialties at Zero Gravity Marketing. Contact us for more information about Content Marketing today!