From marketing gurus to business owners to the college intern next door, everyone seems to be using the terms natural SEO and organic SEO these days. So what is the difference between the two, and why should you care?
For starters, both natural SEO and organic SEO mean the same exact thing. It’s like the old tomato/tomato analogy (okay, not near as effective in print, but you get the point). Whichever one you prefer, they both refer to getting yourself to the top of the search results using engaging blog posts, appropriate keywords, and properly placed backlinks instead of simply paying for the prime real estate using a service like Google AdWords.
That being said, unless you are an SEO expert and a skilled writer, you are probably going to have to pay for something; it just won’t be in the form of AdWords or the like. Okay, so if you have to invest money either way, why should you even worry about incorporating organic SEO into your website? There are many reasons.
Natural SEO Provides Long-Term Results
If you have the money in your budget, it can seem pretty tempting to just give Google a share of your earnings to continually see yourself at the top of the results. There’s just one problem: When you stop paying, you will essentially be invisible to the millions of Internet users because you have ignored the value of organic SEO. On the contrary, when you invest the time into quality content, it will stay on your site forever. While you need consistent and relevant postings to keep up your rankings, the blog you put up two years ago can still earn you visitors if the right keywords are searched.
It’s More Legitimate to the Searcher
Have you done a natural search on Google lately? If not, open up a new tab and give it a go. Enter whatever you want; it doesn’t matter (like electrician in Colorado or plumber in California). The first few results are going to be tagged as being an ad (if there are paying customers with these keywords), as are the results showing up on the right-hand column. Sure, people do click on these (otherwise AdWords wouldn’t be in business), but because these paid results are clearly labeled as such, many people skip right over them and go to the first organic listing. Why? Because in their mind, it is more likely to offer the value they are looking for.
It Can Offer a Better Conversion Rate (sometimes)
In order to achieve a top ranking using organic SEO, you have to fill your webpage full of valuable content. You have to relate to the reader on a human level and inspire them in some way. While this does take more time, it also makes your website a lot more likely to have repeat visitors. Paid clicks only guarantee a one-time visit. It’s your amazing content that will keep them coming back time and time again. Your organic SEO techniques will gain your readers trust while building your brand, resulting in loyal customers for years to come.
In an ideal world, you would employ both paid and natural SEO techniques. This way, you can get the benefit of immediate results while building up a strong foundation for the future.