Whether you’re new to marketing or have been in the business for years and want to increase your franchise’s Internet-based success and recognition, social media for franchises and digital marketing may be a puzzle to you. Marketing on the Internet through a franchise social media strategy can seem complicated and be overwhelming at first. It’s important to understand the reach and purpose of business social media marketing strategies as a part of the larger marketing package for the franchise.
What is Social Media Marketing?
Social media marketing and digital marketing are not the same thing — social media marketing is a part of digital marketing. If you’re on social media personally, such as Facebook, Pinterest, Twitter, or another platform (there are dozens of them) you understand the basic concept of communication from individual to individual, from a company to an individual, or marketing audience. For franchises, social marketing can use social media channels to market its products to the target audience, thereby increasing traffic to a website, a franchise location, or increasing consumption of its products.
What are Facebook Locations Pages?
Facebook has become a huge marketing tool, and customers and Facebook users expect your page to have new and interesting information, coupons, sales, etc. whenever they choose to visit. Updating your Facebook page requires corporate approval for content, which can hold you up; but if your franchise or business has more than one location, you can sidestep this problem with Facebook Locations pages. Facebook Locations pages let you create a “parent-child” Facebook page with the Locations tab. The parent page is your main page, and any secondary pages you create for different locations are child pages. You can connect to the corporate root page and use your page and child pages for your franchise locations.
Why Do Franchises Need Social Media Marketing?
An important part of marketing for a franchise is distinguishing your local franchise from the larger network of franchises, making it stand out, and increasing website and customer traffic. Social media can also help to:
- Build a loyal customer base
- Increase influence and audience
- Demonstrate credibility and integrity
- Get instant feedback on promotions so improvement can happen quickly
- Improve mobile search rankings for more customers
- Find and hire new employees
Because your clients are local, the larger company advertising campaigns may not be as helpful for the individual franchise itself. Social media can improve marketing ROI significantly by telling the unique story of your franchise in a creative way, fostering discussions, and responding to any type of feedback showing your franchise is engaged with the community. Social media and digital marketing are a way to reach the millions of people who are online every day on social media and tell them about new products, the special aspects of your franchise, and other important communications. Local events can also be advertised digitally on your franchise’s social media channels.
What are the Benefits of Working with a Digital Marketing Agency?
A digital marketing agency for franchises is a great way to go. Social media marketing alone is not the only type of digital marketing a franchise needs. That’s where a full-service digital marketing agency’s help comes in handy. A digital marketing agency can help with the following:
- Search engine optimization (SEO)
- Pay-per-click campaign management
- Website design
- Email marketing and E-newsletters
- Social media marketing
- Logo, brochure, and business card design
- Large scale tradeshow, billboard, and car wrap graphic design
Social media and digital marketing are quickly becoming the best forms of marketing for franchises and for other businesses. We can’t deny that Internet marketing is one of the fastest growing businesses in the world – and improving a franchise through the use of social media can only increase ROI and value over time.