We may only have just gotten through the first quarter of 2017, but those of us in digital marketing know that to be effective as an SEO company, it’s vital to be on top of the latest. Being a successful SEO agency means always staying ahead of the curve, knowing where the technology is headed and which trends may impact the industry most, with the greatest staying power. So, let’s take a look at not just the latest SEO news of 2017, but that which is most likely going to impact digital marketing into 2018.
Focused on Mobile
This isn’t new. It’s been close to ten years that nearly every aspect of the digital marketing industry has been repeating ‘get mobile’ like a mantra; “Do not neglect mobile in digital marketing” and “Expanding into the mobile sector.” With Accelerated Mobile Pages (AMPs) we’re going to see a streamlining of ways that SEO companies can take full advantage of digital marketing on mobile platforms.
The Explosion of Voice Search
Unlike mobile, voice search seems to be viewed with suspicion, or even dismissed. Continuing to keep that attitude is going to be a huge mistake. The use of voice search is expanding exponentially as the technology to produce useful results improves and more products like Amazon’s Alexa and Google Home make it more an integrated part of people’s lives and homes. The choice of using voice search in creating an comprehensive digital marketing strategy or SEO strategy is the difference between getting ahead the competition and missing out on one of the most valuable expansions.
It used to be that success in SEO was a straightforward numbers game. And while algorithms at play mean it is technically still a numbers game, systems of penalizations and more advanced algorithms spearheaded by very clever AI and adaptive technology means that determining how to be at the top of the search page is much more of a subjective quest than it is objective. Although we’ve all known for years that keyword stuffing is a big no-no, more and more we’re going to be seeing that it’s not about avoiding what we shouldn’t be doing, but reaching the goals of what we should be doing, and that’s going to be publishing content of the highest quality that is informative and everyone will want to read.
In the ever-shifting landscape of practicing successful SEO to achieve the best results in digital marketing, it can sometimes seem overwhelming trying to determine if you’re making the best choices. As a full-service SEO agency, we can design complete digital marketing strategies and make the choices that will take your marketing to the next level. Get in touch to find out more.