As the name implies, off-site search engine optimization (SEO) is the process of improving your website’s ranking in search engines by executing different tactics outside of your website. This type of SEO is also often referred to as “link building” because it involves building links from other high-quality, relevant websites with the intent of driving traffic back to your page. Any good SEO strategy must include some type of off-site technique. This beginner’s guide to SEO will explain what off-site SEO is and how it works for any company looking to grow its business.
On-site SEO (or on-page SEO) is the variety of methods and techniques you should use to ensure your website is optimized and equipped with all the right technical features that would enable it to rank higher in search engines. On-site SEO includes internal links, keywords, meta tags, data organization system, page loading speed, and other relevant factors.
The technique of improving your website’s ranking in search engines by focusing on external elements such as links, social media engagement, and backlinks is known as off-site SEO (or off-page SEO). The benefits of off-site SEO are significant. It provides many new opportunities for building brand awareness and encouraging new users to interact with your site. It also allows companies with limited resources to compete against larger businesses with more money to spend on campaigns (like content marketing or paid ads). By providing opportunities for traffic to reach your website from content you intentionally placed on other sites, off-page SEO strategies make it possible for companies to focus on creating high-quality, valuable content that is helpful and educational. This helps build trust with search engines and users, which leads to increased engagement for your content and brand.
There are four main ways off-site SEO can help your business:
Off-page SEO is a long-term strategy that requires consistency and commitment. Here are some things to keep in mind as you work on improving your website’s ranking:
Various platforms that can be used to promote off-site SEO include:
By developing a strong off-site SEO plan, you can help your website rank higher in search results and bring more traffic to it. This will increase conversions and help grow your business over time.
For more information on incorporating off-site SEO into your business’s marketing plan, contact Zero Gravity Marketing. We are a fully-staffed digital marketing agency dedicated to helping businesses like yours grow and thrive. Let’s start planning your robust on-page and off-page SEO strategy today!