In a sea of competition, many brands have a hard time standing out. Often, the sheer number of similar organizations making waves in the industry can make it difficult to stay afloat. However, many businesses have found success through strategic branding that’s supported by innovative, yet timeless design.
One design component that can set a brand apart from the crowd is a custom illustration. With this approach, you can create a unique design that potential customers will automatically associate with your organization.
Let’s take a closer look at custom illustrations, what they are, and why they matter.
What pops into your head when you see two golden arches? How about a silhouette of a bitten apple? Most likely, your mind immediately jumps to two household brands – McDonald’s and Apple. Custom illustrations work in the same way as these ultra-recognizable logos, while also fitting in with today’s digital touchpoints. They can be used on your website, in social media graphics, and as the focus of your digital ads. Over time, these illustrations will become recognizable as part of your company’s brand.
Visual assets make a connection that’s stronger and more memorable than words alone. This connection becomes part of the brand, no matter the channel or presentation. Custom illustrations are unique in that they follow your brand throughout all of your marketing efforts, including:
Consumers, regardless of whether they are business-to-business (B2B) buyers or business-to-consumer (B2C) shoppers, are visual creatures. In fact, studies show that when you pair an image with information, 65 percent of people will remember it. However, with words and data alone, this number drops to roughly 10 percent. Custom illustrations are an ideal way to satisfy this visual need and can help your audience notice and remember your brand, too.
NerdsToGo is a computer service company that works with both consumers and businesses. As the name suggests, they built their brand around the humorous idea that it takes a nerd to get the job done when it comes to fixing tech problems. During the development of this brand concept, NerdsToGo created a custom illustration – “Nerdy” the cartoon computer – that could be attached to both their website and marketing materials. Today, Nerdy is a recognizable character that connects customers to the NerdsToGo brand.
By using a custom illustration like Nerdy, the company was able to add a fun and energetic feel to their brand – one that creates a visual association for customers all over the country. Additionally, NerdsToGo works with the graphic designers at Zero Gravity Marketing to customize and change Nerdy’s outfits to signify big events like holidays, promotions, and more. This feature provides a unique opportunity for audience engagement, especially when paired with social media marketing, as many customers look forward to seeing the different outfits and accessories Nerdy will don throughout the years.
At Zero Gravity Marketing, we understand the importance of creating and maintaining a clear, consistent brand image that resonates with your target audience. If you want to enhance your current branding, our graphic design gurus are here to help. We can help you create high-quality custom illustrations that not only look great but add a recognizable element to your brand, too.
For more information about our design services, contact us today!