Why We Attended the Home Summit
The Southern Living Home Summit brings together home builders, architects, designers, and professionals eager to stay ahead in a quickly changing market. As online marketing continues to shape how businesses connect with their clients, home builders must adopt strategies that set themselves apart.
Representing Zero Gravity Marketing (ZGM) at the event were two members of our team - Tyler Bishop, Senior SEO Specialist, and Mike Shirley, Account Director. Their goal was to share insights on digital marketing strategies tailored to homebuilders while also gaining valuable industry perspectives and providing solutions.
For ZGM, attending this event wasn’t just about sharing knowledge—it was an opportunity to exchange ideas, meet industry leaders, and discuss the future of homebuilding marketing!
Connecting with Custom Home Builders, Architects, and Designers
Homebuyers today don’t just rely on word-of-mouth recommendations or in-person visits. They’re researching online, comparing portfolios, and reading reviews long before they ever reach out to a builder. After all, building a strong online presence is essential for standing out.
At the summit, we spoke with builders and designers who are passionate about their work and their clients but may not always have time to focus on an omnichannel marketing approach. Our goal was to provide clear, practical strategies that help businesses gain visibility and attract more of the right clients.
Zero Gravity Marketing’s Role at the Event
As a leader in SEO and digital marketing, ZGM was there to break down how home builders can increase their search rankings, drive more traffic to their websites, and strengthen their brand’s credibility in a competitive industry.
Networking and Industry Engagement
Beyond our presentation, the event provided an opportunity to collaborate with homebuilding experts, designers, and industry leaders, allowing us to develop valuable relationships.
Goals Set for the Event and Presentation
Educating Home Builders on Digital Strategies
With homebuyers relying more on online research, builders must have a strong digital presence. Our goal was to share straightforward, effective marketing strategies that help builders improve their visibility and attract more qualified leads. By focusing on SEO, content marketing, and website optimization, we provided actionable insights that builders can utilize to strengthen their online reach.
Establishing SEO Thought Leadership
At the summit, ZGM reinforced its role as a trusted resource in the homebuilding industry by discussing how search engines evaluate websites and why organic visibility matters. By sharing best practices, we aimed to help builders understand the impact of a well-optimized online presence.
Creating Industry Connections
Beyond our presentation, a key focus was on building relationships within the industry. The summit provided a great opportunity to connect with custom home builders, architects, and designers, exchanging insights on digital marketing challenges and opportunities. These conversations laid the groundwork for future collaborations and ongoing discussions about marketing strategies tailored to the homebuilding sector.
Key Takeaways from Our Presentation
Why a Strong Digital Presence Matters for Custom Home Builders
First impressions happen online. A well-optimized website and consistent marketing efforts help builders attract the right audience and establish trust.
Breaking Down the Marketing Funnel
Understanding how potential clients move from awareness to decision-making helps businesses tailor their approach and improve conversions.
Multichannel vs. Omnichannel Strategy
A streamlined approach across multiple platforms improves visibility and creates a seamless experience for potential clients.
SEO Fundamentals: E-E-A-T and Search Rankings
Google values Experience, Expertise, Authority, and Trust (E-E-A-T), making it essential for homebuilders to focus on credibility and quality content.
Technical SEO: Speed, Structure, and User Experience
A well-structured website that loads quickly and is easy to navigate keeps visitors engaged and improves rankings.
Offsite SEO Techniques: Strengthening Authority with Backlinks
Earning links from reputable sources helps boost a website’s credibility and visibility in search results.
A Digital Strategy for Organic Growth
With a focused digital marketing plan, builders can see long-term success in search rankings, lead generation, and client engagement.
Presentation Highlights
Marketing Funnel Strategy and SEO Strategy Visuals
Our slides provided a clear breakdown of marketing funnels and SEO tactics designed to help home builders grow their businesses.
Event Photos and Behind-the-Scenes Moments
From engaging speaker sessions to great networking moments, the summit provided plenty of memorable experiences.
Audience Reactions and Key Takeaways
Attendees walked away with a better understanding of why digital marketing is critical for the homebuilding industry. Many expressed interest in implementing these strategies to strengthen their online presence.
The 2025 Southern Living Home Summit reinforced just how important digital visibility is for builders. As ZGM continues to refine local SEO and digital marketing strategies for the industry, we look forward to working with more professionals to help them grow their brands online.
Looking Ahead
Participating in this event was an amazing opportunity to connect with industry leaders and discuss what’s next for homebuilding marketing. As digital strategies continue to change, having the right approach will make all the difference.
For those who couldn’t attend, we’d love to continue the conversation! If you're looking to improve your online presence, Zero Gravity Marketing is here to help. Get in touch with us today to learn how our SEO and digital marketing expertise can help your business stand out!
About the Author
Tyler Bishop
