Achieving the best search engine optimization (SEO) results is a complex and difficult to accomplish process, and many business owners aren’t certain what the best strategies are to help their company reach the top. One thing is clear for almost any business, however: maintaining a blog on your company’s website is one of the most effective ways to foster better search engine rankings. Indeed, whether you own an ecommerce business that sells crocheted tea cozies to a worldwide audience or your company provides fence repair services within Connecticut, maintaining a blog can help you boost your search engine ranking and increase your visibility to valuable potential customers. Here are three ways that adding a blog to your website can help you improve your SEO efforts.
New and original content is one of the biggest factors that search engines look at when determining rankings. The algorithm that drives the results for search engines like Google and Bing gives more weight to content that was published recently on trending topics than to otherwise informative but stale webpage content. As a pathway to providing your website’s visitors with fresh and interesting information, a blog that is updated regularly with unique content can help make up for the static pages on your website that rarely change.
While keyword stuffing used to be a common SEO tactic, search engine algorithms have gotten smarter and now punish websites that engage in this practice. How can you optimize your website for critical keywords without appearing to be keyword cramming? By creating a blog post around a topic that naturally utilizes a particular keyword, you can place your keyword in the appropriate context and thus avoid the appearance of spamming.
Creating blog posts that are informative, engaging and well-written will naturally draw in readers interested in your content. Even if these visitors don’t become customers themselves, engaged readers will often reference your blog and link back to it from their own website. You can also seek out resource pages that fit your blog’s content and ask for your website to be included. While low-quality backlinks are penalized by Google’s algorithm, high-quality backlinks that are a result of fresh and unique content can demonstrate your website’s authority in Google’s eyes, thus boosting your website’s search engine ranking.
Interested in launching a blog for your company’s website but aren’t certain where to start? Zero Gravity Marketing can help. As a Connecticut marketing agency specializing in all aspects of SEO, PPC and other digital marketing services, we can help you make the most of your website’s new blog. Please contact us today to find out how our talented Connecticut marketing agency team can help your business.