There are many SEO tools available, but with constantly changing web platforms, algorithms and best practices, are they really the best option for keeping your business at the top of the search engine results?
It’s like they say: when all you have is a hammer, everything starts to look like a nail. Usually, SEO software offers one or two tricks and the people who market it tend to prescribe it as the solution to every problem. An SEO agency, on the other hand, takes a more holistic view of your web presence and can make recommendations and actions based on what is truly best for you and your brand. It leads to a far more personalized solution that is bound to be more effective than one-size-fits-all.
An SEO agency that manually handles the work on your site also has the ability to pivot when things change in best recommendations. They don’t rely on automatic actions that need to be programmed. So, they are able to be more agile and do what needs to be done for your site.
Typically, SEO platforms have a lot of knowledge in search, but not much else. But, it’s important to remember that people, not search engine spiders, are your final audience. By adding a human element to things like keyword research, page selection and multi-channel promotion, an SEO agency can give you much better results.
As mentioned earlier, most SEO platforms are one-trick ponies. If you have a problem with indexing that can’t be pinned down using their software, you may find yourself out of luck. An SEO agency, on the other hand, offers hands-on assistance to chase down any issues that might be keeping you from appearing where you should in the search engine results. This human element allows you to do far better with their help that you might without it.
SEO software is, on the surface, cheaper than the assistance of a full-service SEO agency. But, if they aren’t able to get you high converting traffic, the software may not pay for itself. It can work out far better for your company to spend more upfront for the assistance of an SEO agency and yield the benefits of their assistance. The increase in your business can show a far better ROI than you might see if you pick your solution based on price alone.
Search engine optimization is a unique combination of art, science and analytics. To make sure that your business gets the exposure it needs to thrive, pick the solution that offers the most personalized and applicable options. By making the investment, you can see the results you need to send your business to the top.