About Branford

We are now located in Madison, CT, but because ZGM first launched in Branford, the area will always have a significant place in our history. Chris, Annie, and Josh all grew up in Branford—Josh still lives there.

Branford is a gorgeous, green town in Connecticut with incredible restaurants and amazing outdoor adventures, like boat tours with friends and family to the Thimble Islands. It is also home to many great small businesses, and many of our current and past clients, including Core Informatics, Progressive Benefit Solutions, Lenny’s Indian Head Inn and Pathway Medical Billing. We love to use our marketing expertise to help local Branford businesses flourish, and that will never change.


One of the best natural SEO advantages for businesses located in Branford, Connecticut, is that websites optimized with keyword phrases that contain ‘Branford’ (for example, ‘law firm in Branford CT’), can almost always rank for that phrase. In addition to implementing local SEO strategies and geo-targeted keywords, a Google AdWords Pay-Per-Click campaign can boost exposure both inside and outside of the city. Our local SEO techniques give Branford businesses more visibility: Contact us for more details.


With Branford, Connecticut roots, we understand how residents respond to local business marketing. For Branford businesses, we design websites using the WordPress content management system, which means you can easily maintain and edit your website after a brief training session. All websites are designed on a responsive framework so they will work optimally on devices of all sizes.  And once the website is complete, our marketing team can implement our advanced SEO strategies to help to attract and convert visitors.

As a Branford business, you want a marketing firm that understands you and your target market. With our years of living in Branford and our vast experience serving Branford clients, know you have found the marketing firm that can deliver results. To learn more about any of our services, contact us now.

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The Blog

Influencer Marketing: What Is It and Is It Right for Your Business?

Marketing is constantly changing and evolving, with new trends and methods popping up almost every day. One trend that has been gaining significant popularity over the past few years is influencer marketing.   Influencer marketing is the use of prominent public figures – also known as influencers – to promote products and brands. These public figures are…

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SEO Checklist for Launching a Site  

Search Engine Optimization (SEO) is a key factor in ensuring your website gets the traffic it deserves. SEO helps your website reach your target audience at the right time and in the best possible way. In other words, SEO is indispensable for your site’s success.   In order to make the best use of your time and resources, it’s important to have your SEO strategy implemented…

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Why Branding is Relevant to the Client  

If you think about iconic companies, like Nike, Apple, Target, and Starbucks, certain images probably come to mind, along with a general feeling about what the company means to you. A specific brand might make you think of positive things, like luxury, quality, speed, value, or expertise. On the other hand, you might instead think of negative qualities, like cheap products, or unfriendly, unhelpful, and stuck up customer service.  Branding not only helps convey the things you…

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Spring Cleaning your Marketing Strategy – Website Development

It’s been a cold, cold winter, and we know you can’t wait for temperatures to start rising. Warmer weather means longer days and sunnier afternoons, but before you can get there, you’ll probably be doing a little spring cleaning. As you do away with the dust that’s accumulated in the corners of your office throughout the…

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Spring Cleaning Your Marketing Strategy – Content Marketing

Does your content contain unwanted elements that are steering people away from your brand’s true identity? As we continue our series on spring cleaning your marketing strategy, we’ve reached the summit of audience-engaging elements: your content. You already know that you can’t let your content collect dust in the corner, but even the most skilled marketing…

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Spring Cleaning Your Marketing Strategy – Pay-Per-Click 

Has the cold weather got you down? Don’t worry! Spring has sprung, which means warmer weather is just around the bend. To celebrate the season, we’re carrying on with our spring-cleaning series.  Have you touched base with your Pay-Per-Click (PPC) campaigns lately? If not, this is the perfect time to check in and see how you can fine–tune your PPC strategy.  1. Keywords: Put…

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