About Branford
We are now located in Madison, CT, but because ZGM first launched in Branford, the area will always have a significant place in our history. Chris, Annie, and Josh all grew up in Branford—Josh still lives there.
Branford is a gorgeous, green town in Connecticut with incredible restaurants and amazing outdoor adventures, like boat tours with friends and family to the Thimble Islands. It is also home to many great small businesses, and many of our current and past clients, including Core Informatics, Progressive Benefit Solutions, Lenny’s Indian Head Inn and Pathway Medical Billing. We love to use our marketing expertise to help local Branford businesses flourish, and that will never change.
SEO FOR
BRANFORD BUSINESSES
One of the best natural SEO advantages for businesses located in Branford, Connecticut, is that websites optimized with keyword phrases that contain ‘Branford’ (for example, ‘law firm in Branford CT’), can almost always rank for that phrase. In addition to implementing local SEO strategies and geo-targeted keywords, a Google AdWords Pay-Per-Click campaign can boost exposure both inside and outside of the city. Our local SEO techniques give Branford businesses more visibility: Contact us for more details.
WEB DESIGN
IN BRANFORD
With Branford, Connecticut roots, we understand how residents respond to local business marketing. For Branford businesses, we design websites using the WordPress content management system, which means you can easily maintain and edit your website after a brief training session. All websites are designed on a responsive framework so they will work optimally on devices of all sizes. And once the website is complete, our marketing team can implement our advanced SEO strategies to help to attract and convert visitors.
As a Branford business, you want a marketing firm that understands you and your target market. With our years of living in Branford and our vast experience serving Branford clients, know you have found the marketing firm that can deliver results. To learn more about any of our services, contact us now.
Why You Should NOT Buy an Email List in 2025
In 2025, strategies that once were standard, like buying email lists, have become not only less effective but potentially harmful to business growth and reputation. In this article, we’ll examine the reasons why you should not buy an email marketing list and introduce better, more compliant ways to build your email marketing reach in 2025…
Understanding Cross-Domain & Subdomain Tracking
Understanding the complexities of website analytics can be frustrating, especially when your business operates across multiple domains or subdomains. Knowing how users interact across your digital landscape is essential for optimizing conversion paths and improving user experience. This guide details the intricacies of cross-domain and subdomain tracking, providing you with actionable insights to implement these…
New Google Ads Updates and Changes 2025
Google Ads Recap of 2024 Artificial Intelligence Advancements The leap in AI usage within Google Ads in 2024 brought about new tools capable of generating creative content autonomously, significantly streamlining the ad creation process. These AI tools have been crucial in refining the quality and performance of ads, particularly in how they analyze and predict…
The Difference Between Staging, Production, and Live Sites
Did you know that 88% of online consumers are less likely to return to a website after a poor user experience? That’s why understanding the roles of staging, production, and live site environments is crucial for website success. These environments aren’t just technical niceties – they’re the backbone of a reliable, high-performing website. Each serves…
Images for SEO: How to Use Visual Elements for SEO Success
Optimizing images for SEO is two-fold: it boosts your overall website performance and improves your search rankings. Images that are SEO-friendly can attract more traffic from visual searches, which are becoming increasingly popular. Additionally, images contribute to the semantic content of your pages, helping search engines understand context and relevance, and boosting the visibility of…
#1 Rated Guide to Website Maintenance for the Best Experience
Picture this: you click on a website, only to find broken links, painfully slow loading times, or worse – a security warning. Frustrating, right? Now flip the script – imagine visitors coming to your site and feeling that same disappointment. Yikes! Website maintenance isn’t just a checklist – it’s how you ensure your site stays…
What Is a Digital Marketing Strategy?
A digital marketing strategy is a detailed plan that outlines how a business will use digital channels to achieve its marketing goals. This strategy is crucial for driving business growth, allowing companies to connect with customers online, maximize their digital presence, and systematically reach their goals. Digital Marketing Strategy Defined A digital marketing strategy acts…
Improve Your ROAS with Creative Design
Maximizing Return on Ad Spend (ROAS) is key to running effective campaigns. While refining targeting and bidding strategies helps, the creative design is often the factor that gets people to stop and pay attention. It’s the first impression of your product or service, and with attention spans shrinking, grabbing that split-second of focus is crucial….
39 YouTube SEO Tools to Take Advantage of In Your Digital Marketing Strategy
Today, there are plenty of online platforms that your video search engine optimization (SEO) agency can use to spread brand awareness through video marketing. Once upon a time, YouTube was the only option, but now brands can turn to Facebook, Instagram, Twitter (X), and TikTok to showcase their video marketing campaigns. Here’s the difference, though…