About Branford

We are now located in Madison, CT, but because ZGM first launched in Branford, the area will always have a significant place in our history. Chris, Annie, and Josh all grew up in Branford—Josh still lives there.

Branford is a gorgeous, green town in Connecticut with incredible restaurants and amazing outdoor adventures, like boat tours with friends and family to the Thimble Islands. It is also home to many great small businesses, and many of our current and past clients, including Core Informatics, Progressive Benefit Solutions, Lenny’s Indian Head Inn and Pathway Medical Billing. We love to use our marketing expertise to help local Branford businesses flourish, and that will never change.

SEO FOR
BRANFORD BUSINESSES

One of the best natural SEO advantages for businesses located in Branford, Connecticut, is that websites optimized with keyword phrases that contain ‘Branford’ (for example, ‘law firm in Branford CT’), can almost always rank for that phrase. In addition to implementing local SEO strategies and geo-targeted keywords, a Google AdWords Pay-Per-Click campaign can boost exposure both inside and outside of the city. Our local SEO techniques give Branford businesses more visibility: Contact us for more details.

WEB DESIGN
IN BRANFORD

With Branford, Connecticut roots, we understand how residents respond to local business marketing. For Branford businesses, we design websites using the WordPress content management system, which means you can easily maintain and edit your website after a brief training session. All websites are designed on a responsive framework so they will work optimally on devices of all sizes.  And once the website is complete, our marketing team can implement our advanced SEO strategies to help to attract and convert visitors.

As a Branford business, you want a marketing firm that understands you and your target market. With our years of living in Branford and our vast experience serving Branford clients, know you have found the marketing firm that can deliver results. To learn more about any of our services, contact us now.

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The Blog

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Duplicate Content Checkers For Website Content

Duplicate Content Checkers For Website Content

Originality is key. But sometimes, it’s easy to accidentally duplicate content. Unique content not only keeps your audience hooked but also sends a positive signal to search engines like Google. Conversely, plagiarized or duplicated content can cause a severe blow to your online credibility and SEO efforts. At this juncture, the value of a duplicate…

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What Are Your Money or Your Life (YMYL) Pages?

What Are Your Money or Your Life (YMYL) Pages?

As entrepreneurs, we all know that having an online presence is crucial for a successful business. With the internet offering a vast landscape of opportunities, it’s essential to understand how Google evaluates and categorizes content. Enter “Your Money or Your Life” (YMYL) pages, an acronym coined by Google that plays a critical role in determining…

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The Difference Between Click Funnels and Landing Pages

The Difference Between Click Funnels and Landing Pages

Click funnels and landing pages appear very similar at first glance and people often confuse the two. However, when you dig deeper into the details, it is evident that there are many elements that set them apart. Click funnels and landing pages are both important aspects of a lead generation marketing strategy but they each…

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How to Reduce Bounce Rates

How to Reduce Bounce Rates

You put a lot of time and effort into creating your website. You want visitors to spend time checking it out, learning about what your brand does, and, ideally, taking the next step. But a quick look at your stats reveals that people come to your site and quickly leave. Your bounce rate is high,…

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9 True Digital Marketing Benefits of Guest Posting
SEO

9 True Digital Marketing Benefits of Guest Posting

If your business is looking to climb up the search engine results pages (SERP), boost your search engine optimization (SEO), and effectively reach your target audience, you need to create guest posts. Before we get into the details of how these articles can help your marketing campaigns, you’re probably wondering what exactly is guest posting…

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What is E-E-A-T?: How to Improve Your Content & SEO Strategy
SEO

What is E-E-A-T?: How to Improve Your Content & SEO Strategy

The idea behind Google’s E-E-A-T is quite simple. We all need to eat to live, and that notion extends to your website content, too. So, let’s dig in a little, shall we? Often referred to as the “Medic” update, industry experts began to notice Google’s positive perception on high-quality content (formerly referred to as E-A-T.)…

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Top 5 Strategies for Enhancing Mobile SEO Performance: Optimizing for Success

Top 5 Strategies for Enhancing Mobile SEO Performance: Optimizing for Success

Optimizing for mobile search is essential in today’s digital landscape, since most users search the web using mobile devices. Your online presence must be crafted with mobile SEO best practices in mind to ensure that you’re reaching your target audience and providing them with the best possible experience. Establishing a proper mobile SEO strategy improves…

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Best Digital Marketing Strategies for 2024

Best Digital Marketing Strategies for 2024

While 2023 has come to an end, it’s fair to assume that the new year may hold onto the same stresses and forced changes the last one challenged us with. Even so, it’s time to push forward and keep your sights on better times ahead. At Zero Gravity Marketing (ZGM), we believe the best way…

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Email Marketing Trends to Watch for in 2024

Email Marketing Trends to Watch for in 2024

According to HubSpot, on average, for every dollar spent on email marketing, there is a 4200% ROI. Unfortunately, not all organizations realize this massive return. As a result, they continue to send emails that don’t resonate with their consumers. Even worse, they ditch email marketing altogether after a few unsuccessful attempts. So, what do you…

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ZGM Awards & Recognition

StackAdapt programmatic certified
Inc5000 2021 logo
MOZ recommended company 2023
Top Work Places 2021
Google partner
CDAC Award