About Branford
We are now located in Madison, CT, but because ZGM first launched in Branford, the area will always have a significant place in our history. Chris, Annie, and Josh all grew up in Branford—Josh still lives there.
Branford is a gorgeous, green town in Connecticut with incredible restaurants and amazing outdoor adventures, like boat tours with friends and family to the Thimble Islands. It is also home to many great small businesses, and many of our current and past clients, including Core Informatics, Progressive Benefit Solutions, Lenny’s Indian Head Inn and Pathway Medical Billing. We love to use our marketing expertise to help local Branford businesses flourish, and that will never change.
SEO FOR
BRANFORD BUSINESSES
One of the best natural SEO advantages for businesses located in Branford, Connecticut, is that websites optimized with keyword phrases that contain ‘Branford’ (for example, ‘law firm in Branford CT’), can almost always rank for that phrase. In addition to implementing local SEO strategies and geo-targeted keywords, a Google AdWords Pay-Per-Click campaign can boost exposure both inside and outside of the city. Our local SEO techniques give Branford businesses more visibility: Contact us for more details.
WEB DESIGN
IN BRANFORD
With Branford, Connecticut roots, we understand how residents respond to local business marketing. For Branford businesses, we design websites using the WordPress content management system, which means you can easily maintain and edit your website after a brief training session. All websites are designed on a responsive framework so they will work optimally on devices of all sizes. And once the website is complete, our marketing team can implement our advanced SEO strategies to help to attract and convert visitors.
As a Branford business, you want a marketing firm that understands you and your target market. With our years of living in Branford and our vast experience serving Branford clients, know you have found the marketing firm that can deliver results. To learn more about any of our services, contact us now.
A Beginner’s Guide to Social Media Marketing for Nonprofits
With an estimated 5.2 billion social media users worldwide in 2025, having a strong presence on these platforms is paramount to the success of any industry, organization, or brand. For nonprofits, social media not only helps achieve marketing goals, but it also cultivates a mission-oriented community that’s bound by a common goal. Nonprofit fans are often…
Applications of Large Language Models (LLMs) in Modern Marketing
We’ve all seen the headlines: AI is taking over marketing. But if you’ve ever actually tried weaving AI into your strategy, you know it’s not as simple as flipping a switch and watching the magic happen. Large language models (LLMs) like GPT, Claude, and Gemini can be powerful AI tools, but they’re just that: tools….
21 Top AI Tools Not Named ChatGPT
You’ve likely heard of ChatGPT, the AI powerhouse that’s been making waves in the tech world. But did you know there’s a whole universe of AI tools out there, just as powerful and innovative, waiting to be explored? We’ll jump into the wide range of AI tools that are not named ChatGPT, but are nonetheless…
Leveraging AI for Personalized Content Marketing
Imagine if every piece of content your brand shared felt like it was written just for each person reading it. A blog that reads your mind, an email that feels like a personal note, a website experience that feels like it was designed for your exact needs. That’s the magic of personalization, and it’s what…
Comparing Testing Tools: Google Optimize vs. Optimizely
Optimize, optimize, optimize! It’s a word that you probably feel like you get more than your fill of if you work in any sort of marketing capacity. The fact of the matter is-in 2025-if you’re not optimizing every aspect of the interaction your brand has with its audience, you’re losing out on huge opportunities to…
5 Pop-Up Strategies to Boost University Enrollment & Engagement
When it comes to getting prospective students to take action, timing is everything. And sometimes, all it takes is a helpful nudge at the right moment. That’s where website pop-ups come in. For universities, where competition for attention (and applications) is fierce, a smart pop-up strategy can directly impact enrollment numbers and student engagement. Below,…
How SaaS Companies Can Block Spam Traffic and Protect Their Website
You launch a new feature, and usage spikes overnight. At first glance, it looks like a win, until you realize it’s bots, not users, inflating the numbers. Sound somewhat familiar? For SaaS companies, spam traffic is deceptive, expensive, and risky. From fake sign-ups clogging your CRM to bot-driven traffic inflating analytics and draining server resources,…
How AI Can Predict and Personalize User Journeys
The Changing Role of AI Personalization Today’s customers are no longer satisfied with generic, one-size-fits-all marketing. Instead, they’re expecting meaningful, timely interactions that reflect their preferences, needs, and behavior across every digital touchpoint. Artificial intelligence (AI) is quickly becoming the backbone of these experiences, enabling marketers to anticipate customer actions and shape more personalized, predictive…
Why Organic Social Media Still Belongs in Higher Education Marketing Strategies
Social Media Is Evolving, But Has Higher Ed Kept Up? Social media isn’t what it used to be, and that’s not a bad thing. Algorithms have shifted, attention spans are shorter, and ad budgets don’t stretch as far as they once did. For schools and universities, this presents a unique challenge: how do you continue…
ZGM Awards & Recognition
