We are now located in Madison, CT, but because ZGM first launched in Branford, the area will always have a significant place in our history. Chris, Annie, and Josh all grew up in Branford—Josh still lives there, as does Tracy.
Branford is a gorgeous, green town in Connecticut with incredible restaurants and amazing outdoor adventures, like boat tours with friends and family to the Thimble Islands. It is also home to many great small businesses, and many of our current and past clients, including Core Informatics, Progressive Benefit Solutions, Lenny’s Indian Head Inn and Pathway Medical Billing. We love to use our marketing expertise to help local Branford businesses flourish, and that will never change.
One of the best natural SEO advantages for businesses located in Branford, Connecticut, is that websites optimized with keyword phrases that contain ‘Branford’ (for example, ‘law firm in Branford CT’), can almost always rank for that phrase. In addition to implementing local SEO strategies and geo-targeted keywords, a Google AdWords Pay-Per-Click campaign can boost exposure both inside and outside of the city. Our local SEO techniques give Branford businesses more visibility: Contact us for more details.
With Branford, Connecticut roots, we understand how residents respond to local business marketing. For Branford businesses, we design websites using the WordPress content management system, which means you can easily maintain and edit your website after a brief training session. All websites are designed on a responsive framework so they will work optimally on devices of all sizes. And once the website is complete, our marketing team can implement our advanced SEO strategies to help to attract and convert visitors.
As a Branford business, you want a marketing firm that understands you and your target market. With our years of living in Branford and our vast experience serving Branford clients, know you have found the marketing firm that can deliver results. To learn more about any of our services, contact us now.
The steady stream of algorithm updates, new features and rival social networks can sometimes be exhausting to keep up with, so for those of you wondering about Facebook Watch, we’ve got the lowdown for you here: What is Facebook Watch? Facebook Watch is essentially an expansion of Facebook’s video feature. Our social media experts have...
Earlier this month, Loreal UK announced it was moving more of its advertising spend to Amazon PPC. Interestingly, Loreal UK isn’t necessarily expecting this to lead to an increase in sales on Amazon. Instead, Nick Buckley, the UK digital director, sees Amazon PPC as aiding in the discovery process. The way people shop today is...
In July, Google launched a personalized news feed on its app. Instead of sticking to its trademark lone search bar, the app now gathers information about you throughout all of Google’s properties and puts together recommended stories or tasks based on what it thinks you will want. For example, if you have watched a lot...
By this point, you know that social media is an integral part of your digital marketing efforts. You probably have profiles on several sites, and you might even post pretty regularly. But are you seeing the results you had hoped for? If not, it might be because a social media campaign takes time to produce...
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are both great for different reasons: SEO earns you long-term, dependable results with a high ROI, and PPC allows for sophisticated targeting and gets you immediate traffic. However, the real magic happens when you use the two together. As a top digital marketing firm in Connecticut, we...
While SEO (search engine optimization) and PPC (pay-per-click advertising) are both excellent assets to your digital marketing campaign, they each serve a distinct purpose. Below we will explore when SEO is the best course of action for your business, and when PPC is a must. SEO: For Long-Lasting Results and Website Authority SEO is really...
