If you spent hours creating strong content and a search engine optimization (SEO) strategy to match, you want people to click on it. Click-through rate (CTR) has a large impact on SEO, so even if you’re the first search engine result page (SERP) result and few people click through, you may not be as optimized as you could be.
Traffic and conversions are what truly counts, so it is essential to instill expert strategies into your organic SEO to achieve it. With that said, the search engine optimization strategists at Zero Gravity Marketing (ZGM) are here to help you understand what to look for and offer up their own approaches to improve your CTR.
What Is a “Good” CTR?
If you’re looking at your marketing dashboard and unsure what a reasonable click-through rate is, it is more than likely that your strategy needs tweaking. With Google Ads, most marketers find a CTR that falls between 3% and 5% is considered good. However, depending on the type of company and campaign, it can be as high as 50% and above.
What Went Wrong?
Before you go clicking on every one of your links on Google, there are key aspects that you should look out for to understand why your CTR is underperforming. Three areas to focus on are:
- Page 1 rankings
- “People Also Ask” results
- Gray keywords in Moz
Page 1 rankings may need a little extra help to pass the competition, where “People Also Ask” results may be featured snippets for other search term variants. If keywords tracked in Moz have gray icons, they may be suggesting they can become a more robust result but have minor edits.
What the Experts Suggest
Improving your click-through rate helps you boost sales and attract more targeted traffic through SERPs and social media outlets. You have a lot of opportunities to grow your sales funnel when you improve your search performance, and the SEO strategists at ZGM know exactly what it takes to do so:
Focus on Question-Based Content
When people seek out a product or service, they tend to ask search engines their questions. Instead of focusing directly on a keyword, use question-based content to stand out. For example, rather than making your meta title Best Paint Services, use Looking for the Best Paint Services?
Visually Stand Out in the SERPs
One of the most effective tactics for optimizing content is using engaging images. To improve your search click-through rate, persuade users with unique visual assets in the SERPs. This will entice individuals to click through to the content they received a preview of in your organic SEO listing.
Look for Keywords with Featured Snippet Ranking Potential
If you are the featured snippet that appears before users in the SERPs, there is a good chance people will click-through to your website, blog, etc. Perform keyword research that will uncover which ones have the potential to rank for featured snippets. Plus, if you do rank high for particular keywords, it’s worth finding out if Google currently brings up featured snippets for them.
Improve Your Click-Through Rate with ZGM
No matter what industry your business falls under, there’s always room to improve your CTR. Once you’ve tweaked your campaigns based on your data, you will see new visitors clicking through to your site and a better return on your budget as a result. Want to learn more on how to improve your click-through rate and click funnel with SEO experts? Reach out to ZGM today!