Spam Brain AI: Link Spam Update

In mid-December 2022, Google started to phase out a link spam update that will target sites buying links and sites used for the purpose of passing outgoing links instead of just detecting spam directly. The rollout took about two weeks total for the update to reach completion. Our digital marketing experts at Zero Gravity, have laid out the key information your business needs to know for this update and how it will impact their digital marketing plans. 

What Do We Know About This Google Spam Update?

1. If the new algorithm detects that a website is using these types of links, the links will be counted as neutral and, therefore, could result in a decline in rankings.
2. This search-engine action is not manual, meaning that if the new update impacts your search engine optimization (SEO) rankings, you will not be notified in Search Console.
3. The launch has been initiated worldwide and will affect all websites in every different language.
4. SpamBrain, or the Google AI-based spam detection algorithm, is being used in this rollout for the first time in history.

How Will This Update Affect Your SEO?

Google specifically stated that you or your business does not need to be concerned about negative SEO or spam links that navigate to your website if you did not create them.

Many SEOs overlook that Google “neutralizes” the link, which implies that it is not counted. Therefore, the link will not damage your website rankings, but it won’t benefit you either.

If the link was boosting your rank before this update, but now it isn’t, it could come across as a penalty, so to speak. However, if your business is exercising the practices Google recommends for outgoing and incoming links, it is unlikely that the new link spam upgrade will have a detrimental effect on you. 

Contact ZGM To Curate A White Hat Link Building SEO Strategy for Your Website

Many businesses with a strong online presence are affected by the Google link-building update and are understandably worried about how this will impact the views on their pages and their sales. If you are looking for the best link-building partner to work with you to show you how to avoid link spam, get in touch with our experts at Zero Gravity Marketing. We will ensure that the Google algorithm update doesn’t impact your SEO and that you are provided with optimal link-building services. Contact Zero Gravity Marketing today to request your FREE digital marketing analysis and boost your SEO.