Having a good content marketing plan is one of the most essential building blocks of a successful campaign. Many companies invest substantially in perfecting their content marketing because it has been proven to provide results, build trust with your audience, and help answer their questions. Content creation is a top priority for 53% of marketers, and it accounts for around 29% of B2B marketing budgets. Because it’s such a vital part of any digital marketing strategy, it’s important to have a plan in place and a team to develop this critical component to your campaign.
If you or your business are looking for ways to improve your digital marketing campaign, here’s why we think it’s vital to establish or reevaluate your content marketing and blogging strategies.
The first step in creating a content marketing strategy is to pinpoint your business challenges and consider how creating content can resolve them. When you focus on a single goal, it will be easier to create content to fit that message. Not sure what your goal is? Ask yourself some questions that will help you to determine the desired outcome. Do you want to increase your reach into new areas? Increase your sales goals by a certain percentage? Rebrand your company to target a new audience? Questions like these can also help you organize your business needs in the context of digital marketing.
Next, you will want to determine who you are creating content for and how to reach them effectively and efficiently. If you are creating content to help educate your audience, it’s important to be able to understand and predict the kinds of questions they are asking. To figure this out, it can be helpful to create different buyer personas that pertain to niche groups within the overall target audience you are trying to reach. This can narrow down your demographics into different components and you can then create more tailored content for each one so you aren’t serving them information that they may not find relevant.
The third element of your content marketing strategy is to figure out how to create engaging content. Because people are presented with limitless options when looking at their results in the search engine results pages (SERPs), you need to be able to set your company apart from your competitors. Making your content unique and engaging will give your business’s webpage a better chance of being accessed by your audience.
The first step in creating engaging content is to determine how your business provides value to your customers and how it is unique to you. Highlight your selling points and unique value propositions (UVPs) so visitors can learn why you’re the best choice for what they’re searching for (whether it’s a product, service, or educational purposes). This way, you can create a brand story that engages your audience and keeps people returning to your business for products, services, or the most relevant industry information.
Now that you’ve developed a content marketing strategy, it’s time to put that strategy to work and create content that drives visitors, and potentially, converts. Not sure where to start? Developing landing pages, social posts, gated content, and blogs are all a good place to start, as they will serve as the primary source of content potential customers will consume.
Adding a blog to your website can be a great way to help attract new clients, advertise your business, and build your reputation and trust with your audience. Blogging not only about your business but the services or products that you provide can help you reach new customers in a variety of ways. When people are searching for something and want to educate themselves before they make a purchase or book a service, blogs can provide them with the information they may need to feel confident about their decision. By posting blogs with educational and resourceful information, customers can rely on you as their source for trustworthy and up-to-date information. This goes hand in hand with search engine optimization (SEO) strategies like utilizing relevant keywords, meta tags, and more within your content to drive people to the page. Posting more blogs will help keep your business on top of trends and relevant in the industry as well.
A good blogging strategy can also help build your reputation and establish trust with your readers. The more articles your business provides, the better customers feel about what you’re offering them. By serving up new content consistently, you will be showing your potential (and current) clients that you are knowledgeable about your industry, thus creating trust between your brand and them.
Blogging is also a good way to advertise your business in a more discreet way than traditional ads. Most companies prefer to have their advertisements in the form of articles or blogs, as blogs present useful information creatively and engagingly, as opposed to traditional ads.
No matter what your business’s digital marketing needs may be, having a clear content marketing strategy that consists of high-quality content and consistent blogging efforts is very important to the success of any business.
Ready to dive into the world of content marketing? Zero Gravity Marketing is here for you. Our expert team specializes in all things creative and content, from building brand awareness to becoming a leader in your industry. Contact our strategists today to get started.