Twitter has the retweet button and Facebook has the share button, but unless you are one of the lucky testers, there is no simple way to share content on Instagram. But that could all be changing. Instagram has recently launched beta versions of several new features, and one of the most intriguing is the regram button. If it becomes mainstream, it could alter your social media marketing strategy.
The regram works just like the share and retweet—it is one simple button located under the posted picture. If someone clicks on the button, it automatically shares that photo to their own Instagram accounts.
If you are not one of the lucky few who are testing the regram button, then you have to share Instagram content the old-school way. This involves manually saving the image or video to your device, and then posting it as if it was new content to your own account. The problem with this is that it is time consuming, and it leaves a lot of leeway for the proper owners of the images to lose attribution.
There is some debate as to whether or not the Instagram regram button is necessary. The platform was founded on the concept of image sharing. This simple layout was part of the draw. Users don’t have to worry about their Instagram feed being flooded with political articles, memes, or controversial conversations. Instead, users can just scroll beautiful images from their friends, celebrities, and favorite brands. Some believe that the regram feature will take away this simplicity and sway too far from the platform’s original content. Of course, being a Digital Marketing company, we love the idea of the regram button.
As of now, there is no guarantee it ever will be. The feature is still in testing mode, but considering its opportunities for brands and advertisers, we can’t imagine Instagram nixing the idea.
If (when) the regram feature does become mainstream, it will be more important than ever for you to be active on Instagram. If your users are able to share your images and videos effortlessly to their friends, you can increase your brand awareness and user reach tenfold. Now is the time to stay active on the platform, engage with your users, and start brainstorming ways you can portray a sharable message in one image.
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Are you ready to rock the Instagram regram feature? We are here to help. If you want to get a head start against your competition, you need to start incorporating Instagram into your social media marketing now. Contact us today for more information about the regram feature. We would love to help you make it an important part of your social media marketing strategy.