Liza received her Bachelors in Psychology from the University of Massachusetts, Amherst in 1999 and has been working with the team since November 2015.
She began her career working as an account executive for Infinity Broadcasting. After a year of advertising sales, Liza started working for her family’s full-service advertising agency, Janet Leslie Productions. She worked on comprehensive advertising & marketing plans for clients. She also sold, produced and hosted their television show, Connecticut Business Today which aired on WTNH-News Channel 8 until 2008. In 2012, Liza took over the agency and re-named it Q Media Works, after her nickname “Liza Q”.
When social media became a marketing force, Liza was perfectly positioned to take advantage of her understanding of client’s marketing needs and communicate their business personality in this arena. It became clear that social media was going to be a necessary part of the synergy that was created between digital marketing and traditional marketing, and therefore teaming up with Zero Gravity Marketing (ZGM) was a perfect fit.
Liza believes, “Social media doesn’t float on it’s own. It’s the foundation of a great website with the addition of SEO/PPC that helps businesses to be found. Social Media is based on the concept of customer referrals, one of the most cost effective ways to spread the word about your business. Conversations about your business are ongoing. A social media professional knows how to create, direct, and harness these conversations. When done correctly, social media is a powerful tool. Creating engaging content that encompasses the lifestyle of the client’s customers and understanding what connections can foster the growth of their brand awareness is what it’s all about. There is a huge difference between knowing how to post on social media versus what to post. Someone with an extensive marketing & advertising background knows how to integrate social media properly with how you want to promote your business.”