Q: Where are you from?
A: Born in RI, raised in CT but I have also lived in California, South Carolina, Massachusetts & Manchester, England.
Q: How did you choose this career path?
A: I went to school for psychology but I was sold on the idea of helping to solve business problems instead of people’s problems. Plus, my Dad has been in advertising & marketing his entire career. My mom for the majority of hers, as well. It was in my blood.
Q: What do you like most about your job?
A: I like using my social media powers for good. I like learning about different types of businesses and creating an online personality for them.
Q: What is your favorite part of being a member of the ZGM team?
A: It’s awesome to have a one stop shop for all digital marketing needs. Social media is a piece of a much larger puzzle and being able to work with experts in each department helps to build a truly awesome campaign. I also like that I have an outlet to make my Greek Frappes on the regular.
Q: What is the strangest job you’ve ever had?
A: I delivered tires to auto repair places for a summer.
Q: What is your favorite quote?
A: ‘Do a loony-goony dance ‘Cross the kitchen floor, Put something silly in the world That ain’t been there before.’ – Shel Silverstein
Q: Do you have any hobbies outside of work?
A: I love 1970’s fashion & interior design. I am a foodie and enjoy cooking different ethnic cuisines. I grow a vegetable & flower garden every year and make things with what I grow, including a pesto with 5 varieties of basil. I definitely have a green thumb and have a lot of luck with succulents. I do zumba 3x / week and love to dance!
Q: Pick three words to describe yourself.
A: Sassy, classy, and a little smart assy.
Q: Favorite musician?
A: Erykah Badu.
Q: If you were a Crayola crayon, what color would you be?
A: Gold Glitter.
Q: You’re about to perform in a karaoke bar. What song do you pick?
A: Free your Mind by En Vogue / If I am very intoxicated – Welcome to the Jungle by Guns N Roses / Duet – Islands in the Stream by Dolly Parton & Kenny Rogers.
Director of Social Media
Liza received her Bachelors in Psychology from the University of Massachusetts, Amherst in 1999 and has been working with the team since November 2015.
She began her career working as an account executive for Infinity Broadcasting. After a year of advertising sales, Liza started working for her family’s full-service advertising agency, Janet Leslie Productions. She worked on comprehensive advertising & marketing plans for clients. She also sold, produced and hosted their television show, Connecticut Business Today which aired on WTNH-News Channel 8 until 2008. In 2012, Liza took over the agency and re-named it Q Media Works, after her nickname “Liza Q”.
When social media became a marketing force, Liza was perfectly positioned to take advantage of her understanding of client’s marketing needs and communicate their business personality in this arena. It became clear that social media was going to be a necessary part of the synergy that was created between digital marketing and traditional marketing, and therefore teaming up with Zero Gravity Marketing (ZGM) was a perfect fit.