Outcome

To address the challenges faced by Sager Healthy Homes, ZGM crafted a strategic marketing approach focused primarily on PPC campaigns. This strategy aimed to elevate awareness of Sager’s natural mold removal methods and distinguish the company from competitors using harsher chemicals for remediation techniques. Through meticulously targeted ads, ZGM succeeded in increasing local awareness about Sager Healthy Homes as a preferable choice for safe and effective mold remediation. By leveraging custom intent audience targeting, ZGM specifically went after users actively researching competitor sites and related terms, effectively stealing some of the competitors' "lunch" or customers. The campaigns not only highlighted the natural solutions offered but also emphasized their efficacy, affordability, and health benefits, aligning perfectly with the needs and preferences of families looking for safer home environments.

As the campaigns rolled out, the impact was significant and swift. The tailored PPC efforts led to an impressive surge in website traffic, inquiries, customer engagement, and most importantly conversions from form fills and phone calls. Sager Healthy Homes saw its digital footprint expand dramatically, with measurable increases in both site visits and conversion rates. The focus on cost-effective strategies ensured that the increased visibility also translated into higher conversion rates without corresponding increases in advertising spend. Furthermore, the strategic emphasis on health and safety resonated well with the target audience, enhancing brand reputation and customer trust.