What are SERP features?

SERP features are special results that appear on Google's search engine results pages. They are designed to provide users with the most relevant information for their queries quickly and efficiently.

How can I improve my SERP features?

Improving your SERP features involves understanding which features impact your traffic and implementing strategies to take advantage of these features. This can include optimizing your content for featured snippets, implementing AMP, and optimizing your Google Business Profile listing for local pack results.

What is a good click-through rate?

A good click-through rate (CTR) can vary depending on your industry and the type of content you're promoting. However, a CTR above 2% is generally considered good.