A marketing automation tool helps streamline your company’s marketing efforts so you can focus on other aspects of your business. With marketing automation, you can centralize marketing and sales while personalizing the user experience. At Zero Gravity Marketing (ZGM), we understand that in this industry, having an automation tool is no longer considered a luxury but a necessity.
For that reason, you must choose the right platform for your business. To determine which one is the best for you, you have to consider your company’s needs and what you want your automation tool to do for you. Let’s begin by taking a look at the top marketing automation systems and their specialties:
With HubSpot, all of your marketing tools are in one easy-to-use and powerful platform. This system is unparalleled with inbound marketing such as content marketing, search engine optimization (SEO), social media marketing, and more. HubSpot’s software has simple navigation with incredible analytics, making it a great option if you’re just getting started. However, it also has the added benefit of sales and service hubs for the more experienced user wanting to work better across departments. Overall, HubSpot’s automation goes beyond email, so you can scale your growth and spend less time on repetitive tasks.
Marketo allows you to make campaigns and track them. It can help your company create social apps to attract leads and develop targeted emails. This system prides itself on its marketing know-how and experience, which it uses to improve your businesses’ marketing over time instead of just automating your efforts and forgetting about them. Marketo’s standout feature is its analytics, including time-series data that tracks data in a sequence to help your company figure out what’s working and what isn’t.
Klaviyo makes it possible for businesses to store all of their consumer data in the same system that delivers their emails. Having all of the advanced tools and technology in one location allows companies to get off the ground and grow fast. Klaviyo’s email segmentations build lists using behavioral and transactional data and target flows based on conditions like a purchase or subscription. Plus, unlike other competitors, they update automatically. Additional standout features include reporting, benchmarks, social advertising, personalization options, and more. From startups to established brands, everyone can benefit from Klaviyo’s platform.
For small businesses, Mailchimp brings your customer data and marketing channels together on one single platform. With their recent update, you can do everything from build, publish, and promote your website to creating emails, ads, and landing pages without ever leaving the site. Mailchimp has a new survey feature to make it easy to measure customer satisfaction and to test what’s working and what isn’t. It also has a marketing calendar to stay organized and a clear view of your campaigns. Whether you’re looking for pre-built automations, a subject line helper, or personalized dashboards, Mailchimp is the all-in-one tool for you.
With Pardot’s lead scoring and grading feature, you can find the right leads for your company. The tracking and analytics features allow you to learn more about your leads so you can market directly to them. This system helps you figure out which leads are worth pursuing so you can make the most of your time. It also integrates with CRM to help your company stay organized and on track.
At our marketing agency in CT, we understand the importance of using marketing automation tools to streamline our processes to focus more on hands-on tasks. Here, you can expect us to take marketing automation steps to the next level by utilizing custom Data Studio marketing dashboards. This helps us keep our client’s information in one place with complete control over customizations, live data reports, and more. Data Studio’s platform is also easy to use and understand, making it a great marketing tool for working from home.
Not sure how to use Data Studio or still need help picking out the right marketing automation tool? Contact ZGM today to learn more.