Search Engine Optimization (SEO) is a cornerstone of modern marketing. If you cannot reach your market base through search engine traffic, you are going to struggle to maintain competitiveness in your market niche. SEO is one of the most potent tools you have at your disposal. Not only can it help create a sales funnel or a streamlined series of interactions that ultimately concludes with your target customers, but it can convert them to your brand, so they remain loyal now and into the future.
Zero Gravity Marketing (ZGM) can help you develop an SEO strategy that empowers the click funnel, leading customers from search engines like Google and Bing to your brand. So, what is a click funnel or sales funnel? It is a series of interactions that begin when you target your audience effectively for organic search traffic, capture their attention, and convince them to convert to your brand.
A sales funnel or purchase funnel hinges on a strong organic SEO strategy. This means you need to have a clear plan for getting search engine users to find your website in their search results, keep their attention, and convince them of your value once they click to your site. Whenever you create a landing page, make sure it aligns with your overall SEO strategy. The landing page should help a search engine user answer a question, satisfy a need, or accomplish a goal that resonates with their search query. A strong landing page should be an entry point to your SEO sales funnel.
If you’re going to draw in search traffic to your website, you need to connect with your audience by bidding on the right keywords to capture organic search traffic. Google and Bing allow you to bid on specific keywords and keyword strings, or longtail keywords. These are important, and they should reflect what your target customer is likely to search for when they use search engines like Google and Bing. Research the keywords that your competitors are using and try doing some experimentation to find out which keyword strings are most likely to lead potential customers to your site. This research will help you flesh out a functional longtail keyword list.
The Google search algorithm is incredibly sophisticated, and it has undergone many highly impactful and expansive changes over the last several years. The new Google RankBrain system is more intuitive than ever, and it judges websites based on the quality of their content, how long users typically spend on the website at a time, and linking structure.
If you want to capitalize on Google search results for full-funnel marketing, you must ensure your site takes full advantage of how the Google search algorithm works, so RankBrain scores your site correctly. One of the most critical parts of your SEO sales funnel is the initial connections potential customers make with your brand through search.
If you had a blog post or other piece of content that did very well for you in terms of SEO results, take time to audit this content and think of ways to restructure, reformat, and improve it into a new piece of content that’s even more valuable. Over time, this process on a consistent basis can enhance your content delivery strategy and help you achieve more consistent SEO growth.
More people than ever before are using their mobile devices to browse the web and interact with brands. When it comes to back-end steps you might take to improve your SEO sales funnel, mobile-first design is incredibly powerful. If you take the time to develop your site with a mobile-first perspective and account for things like touchscreen functionality and custom voice search, you are broadening your reach over your target customer base. When potential customers can have solid first interactions with your brand over multiple devices, this becomes a foundational part of your overall SEO sales funnel strategy.
Content is the most important part of modern SEO. Google and Bing command most of the search engine traffic every day, and both search engines strongly consider content quality when assigning search result rankings. When it comes to SEO vs. local SEO, you can develop content that aims to capture both local customers and general search engine traffic. Developing location-based content is very powerful when it comes to your SEO sales funnel, but it’s vital to create high-quality content no matter how you intend to target the content in terms of SEO.
The content you produce should align with every step of your sales funnel. Strive to generate content that speaks to potential customers, customers who have already completed purchases from you, and customers who interact with your brand on social media. Developing content for every phase of your sales funnel is one of the best ways to strengthen it cohesively.
Developing an SEO sales funnel for your brand requires consistent effort and extensive research. While it may seem daunting when you consider the amount of work that goes into creating a consistently functional sales funnel, the right marketing team can help you get your new SEO strategy off the ground with a strong start. Zero Gravity Marketing can help you refine your current SEO strategy, develop impactful content for every stage of your SEO sales funnel, and guide you through effective strategies for boosting your position in search results. Contact us today to learn more about the digital marketing services we offer.