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SEO Content Writing

21 Jan 2016

Our 6-Step Approach to SEO Content Writing

Effective SEO content writing attracts readers and improves a business’ search engine ranking. SEO content writing is one of the most important aspects of your marketing strategy if you want to build organic search results, and a lot more goes into it than you may realize. Here is our tried-and-true six-step approach to SEO content writing:

Step 1: Perform Keyword Research

Since improving search engine rank is one of the main goals of SEO content writing, keyword research is a crucial first step. After studying your company and business goals we preform keyword research to determine appropriate words and phrases that your target market would type into a search bar when seeking related services or products. Ideally, these keywords would have a high search volume and limited competition.

Step 2: Interview the Client

After we have surveyed your website and composed a list of keywords to target, we get to know you a little better. We interview you—either over the phone or by email—to get an understanding of the brand tone and what you hope SEO content writing will accomplish. Do you want an informal, enjoyable tone that appeals to Millennials and will help increase social shares by entertaining your readers? Do you want to teach them about your product or service? Are your readers CEOs looking for highly technical information? Whatever your content marketing goals, we oblige.

Step 3: Brainstorm Topics

The next step of SEO content writing is to brainstorm blog topics for your approval. We evaluate your target market, review your social media accounts, and check out your competitors to come up with a list of topics that we think would work great for your brand messaging and mission.

Step 4: Compose the Blog and Optimize for SEO

After we have a handful of approved the topics, it’s time to get to work doing the actual writing. Once the SEO content writing itself is done, we thoroughly proofread for typos and/or grammar and spelling errors, and then we optimize the blog for SEO. This includes composing meta tags, headers, inbound links, and more to help your blogs get noticed by Google and other search engines.

Step 5: Submit for Approval

Once our SEO content writing is complete, we send the blogs your way for approval. At this stage, we also offer customized header graphics created by our design team. Once you give us the okay, we will post the blog to your website and to your social media accounts, or you can choose to do that part on your own.

Step 6: Measure the Results

Finally, to ensure our SEO content writing is effective, we measure the results of the blog posts. Do they improve your rankings? What is the bounce rate like? Do they help increase your conversion rates? We analyze every detail so we can show you that your efforts are paying off, and we make changes when necessary.

Are you ready to see how our thorough SEO content writing approach can work for you? Contact Zero Gravity Marketing now.