The Senior Paid Media Strategist will be responsible for creating, planning, managing, and executing media/advertising plans and strategies across a variety of our agency’s clients.

RESPONSIBILITIES:

  • Develop strategy, launch and optimize campaigns and serve as day-to-day contact for and foster relationships with internal team members and clients
  • Plan, launch, and analyze Pay-Per-Click (PPC)Google/Bing campaigns and paid social campaigns including Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn across multiple programs
  • Work with our media buying partners to launch programmatic media buys.
  • Be accountable for budget management, supervising budget implementation and giving recommendations of adjustments
  • Handle daily campaign management, including monitoring pacing/delivery, tracking optimizations, and escalating issues
  • Stay informed and current on Paid Digital Media and SEM trends, advances, changes to the competitive landscape, and keyword research
  • Conversion rate analysis and recommendations for landing pages and website conversion points
  • Report results and provide recommendations for optimization

EXPERIENCE AND REQUIREMENTS:

  • Bachelor’s degree in marketing or in related field
  • Must be comfortable and confident in front of clients
  • Strong written and oral communication skills
  • A positive attitude and enthusiasm for learning is a must.
  • Minimum 4 years of work experience in PPC/SEM
  • Experienced in using tools/platforms such as Google AdWords, SEMRush, SpyFu, Google Analytics, RavenTools
  • Google AdWords Certification, Google Analytics IQ Certification, and Facebook Blueprint certification is a plus
  • Data oriented with strong analytical and problem-solving skills
  • Knowledge of best practices for landing pages and A/B testing
  • Experienced in lead generation and performance marketing
  • Strong Microsoft Office Excel skills
  • Strong attention to detail

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ZGM Awards & Recognition

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