Humans love visual information – that’s just plain science. Our brains are wired to grab, process, and retain visual information more quickly and effectively than printed or spoken words. It’s not that we’re too lazy to read or listen – it’s just that people today are constantly bombarded with data. So, naturally, we seek the mental “relief” of information delivered via images. One of the best ways to provide visual information is through high-quality infographics, and these images can be beneficial for your Search Engine Optimization (SEO) strategy. Using infographics for SEO is a key strategy for building high-quality inbound links that can boost your organic SEO.
Let’s say you have a beautifully-designed infographic brimming with useful information. If nobody sees it – or shares it – it’s not accomplishing its purpose. The best way to ensure that your infographic is doing its job is by including a code that makes it shareable. That way, your audience can easily share it with their networks and ultimately bring people back to your website.
Here’s a simple three-step process for creating shareable infographics for SEO.
What you do in this first step depends on what you currently have in the form of infographics. If you’ve already created and shared informational imagery, determine which one is having the most success. Which visual is getting the most shares and quality links? Compare that with another that isn’t performing as well to figure out what’s working – and then do more of that. You can analyze everything from layout and color combinations to topics, numbers, and fonts.
It’s also important to consider your existing content when thinking about infographics. Is there a specific blog post that’s seeing a lot of success? Consider updating it with an accompanying infographic to give readers another way to share it. Or perhaps there is a specific product or service you provide that garners a lot of questions from potential customers? Answer those questions in a user-friendly way by including a shareable infographic on the respective webpage.
As you use more infographics, you’ll build your own data set that demonstrates what works and what doesn’t. And the more you offer these shareable visuals to your audience, the better your organic SEO will become.
When it comes to marketing of any kind – whether it’s high-quality written content, video, images, or infographics – understanding and focusing your content on your audience’s needs is key. Everything you create must answer their questions, speak to their interests, satisfy their curiosity, and trigger their impulse to share with friends and colleagues.
So, when you begin the infographic creation process, keep your audience in mind. Create visuals that are easy to read and digest – readers will shy away from anything too complex and overwhelming. Make sure your infographics are aesthetically pleasing, as well. Visitors won’t feel enticed to share a boring or low-quality image.
Once you’ve created the perfect infographic, you need to make sure it’s practically effortless for your audience to share it. To do this, include a textbox with shareable code right below the image, so all they have to do is copy and paste to broadcast it to their preferred social media platforms.
Don’t worry – you don’t have to be a development expert to know how to create a shareable code for your visuals. There are many easy-to-use code generators available on the web. Simply input all of the necessary information – including the image URL, the image alt (an optimized SEO name for the infographic), and more – into the generator. With the click of a button, you’ll receive a custom code to include with your visual. Copy and paste that code into the HTML of your webpage, wherever you want it to appear (we recommend placing it below the infographic).
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Zero Gravity Marketing can help you create amazing infographics that will help you boost your organic SEO. Contact us today to learn more about our link building strategies and other useful SEO tools.