Google’s algorithm is constantly updating, which means the organic search engine optimization (SEO) tips you learned five years ago are no longer relevant. It’s important to stay current on which natural SEO rules still apply (and which ones can get you in trouble!). This is where we come in. As your trusted digital marketing agency in Connecticut, we know exactly what Google is looking for today.
Here are the top 10 natural SEO tips you should be implementing in 2022 and 2023.
When creating your unique URL for each page, always make sure your keyword is included. This ensures Google knows exactly what the page is about so it can showcase your company in the correct queries. Additionally, you’ll want to make sure your URL stays short. Google only pays attention to the first 40 to 100 characters, so try to keep it straight to the point.
Your title tag should always contain your keyword, but did you realize where you use the keyword also makes a difference? Try to begin your title tag with your main keyword to achieve higher natural SEO rankings.
You have your long-tail and short-tail keywords that you discovered through keyword research. They’ll help you rank higher, and they’re effective. However, if you really want to get noticed for your long-tail keywords, make sure to add title tag modifiers.
A modifier is an extra word or phrase that goes along with your keyword. These modifiers are commonly searched but won’t appear in any of your keyword research, so they are much easier to rank for. Here are some common modifiers and an example of how to use them with the keyword “digital marketing agency.”
While your keywords are a good starting point, the truth is that not everyone searching has the same brain. They are going to look up the same subject using a variety of different wordings, and you want to make sure you rank for as many of them as possible.
So, pick your main keyword and use it a few times, but then incorporate similar ways to say the same thing. This helps capture all of the queries on your subject while also ensuring you don’t get dinged for keyword stuffing.
Earning backlinks from other sites is an essential aspect of natural SEO, but the links you use on your site are just as vital.
If you’re trying to improve website optimization, don’t overlook the technical details. Sure, keywords are important, which is why we mentioned them. However, that doesn’t mean the backend of things doesn’t also impact organic search results.
The truth is that people will bounce off your site if it takes too long for the pages to load. When you have high bounce rates, Google thinks you’re not a trusted authority, so it’s less likely to send people your way when they search for terms you’d otherwise rank for.
Be sure your pages load in two to three seconds or less to keep visitors’ attention and prevent them from bouncing to a competitor’s site.
It wasn’t too long ago that mobile-friendliness was a nice-to-have feature. Today, it’s absolutely essential. A mobile-friendly website provides easy access to all users, facilitating their engagement with your brand at any time of day and on any device.
If you’ve noticed, the best Google result that pops up when you search for something probably has impeccable content accompanying it. You see this as a consumer, so put yourself in the shoes of your future customers, and deliver the kind of content that’ll make them happy. Search engines are likely to pay attention to your efforts.
Optimize your pages and business for local SEO efforts to improve search engine results. For example, search engine placement isn’t only relevant on Google Search; Maps is another great way to win over business. To do this, make sure your Google Business Profile is complete and up to date. When people search for SEO tips to rank higher, they often overlook this simple (and free!) platform that can really showcase the impact of SEO in a short amount of time.
So, you made a great blog years ago? Awesome! Let’s rework it! As you try to figure out how to improve organic search results, lean in on some of the content you’ve already created in the past and make it relevant for today’s audiences. When it comes to what improves search results, you can rest assured that Google is paying attention to content that gets updated and regularly groomed, so it’s relevant to its users.
This is just the tip of the iceberg when it comes to natural SEO tips in 2022. If you want to make sure your company stays ahead of the curve and is always using the most up-to-date organic SEO methods, contact our digital marketing agency today.